META ADS | AI VIDEO MAKER/EDITOR

META ADS | AI VIDEO MAKER/EDITOR

We're looking for an AI video maker/editor who understands one thing clearly:
A good ad doesn't just look nice. It stops the scroll, holds attention, builds desire, and gets people to take action.
We're a fast-growing e-commerce brand creating products for the health supplement niche, and paid social is one of our main growth channels. That means video creative is not just "content" for us, it's one of the biggest drivers of the business.
We're looking for someone who can help us create high-performing video ads for Facebook , Instagram, TikTok, and other paid channels.
This role is ideal for someone who understands direct-response editing, AI-generated creative, UGC-style ads, fast testing, strong hooks, emotional storytelling, and conversion-focused creative.

WHAT YOU'LL BE CREATING AND EDITING
You'll be working on video ads designed specifically for e-commerce performance, including:
AI avatar ads: realistic avatars created from photos and animated in HeyGen, voiced with ElevenLabs on scripts we provide

Pixar-style animated ads: fully generated creatives built with Higgsfield (nano banana pro, Kling, Seedance)

Facebook and Instagram ads: scroll-stopping videos built to grab attention quickly and drive purchases

UGC-style ad creatives: native-feeling videos that look organic, believable, and platform-friendly

Product demonstration videos: clear, benefit-driven edits that show the product in action

Customer testimonial ads: emotional, trust-building edits using reviews, before/after moments, and social proof

VSL-style ads and advertorial videos: longer-form sales videos built around education and direct-response structure

Creative variations for testing: different hooks, openings, captions, CTAs, angles, pacing, and structures

WHAT WE'RE LOOKING FOR
We're not looking for a "cinematic" editor who only cares about pretty visuals. We're looking for someone who understands how ads work.
You should know how to make videos that:
Stop people in the first 1–3 seconds

Make the problem feel real and urgent

Show the product clearly and persuasively

Use captions, cuts, zooms, overlays, and b-roll to maintain attention

Feel native to Facebook , Instagram, and TikTok

Communicate benefits quickly and clearly

Build trust using reviews, testimonials, and social proof

Guide the viewer toward a click or purchase

You should be able to take a script, raw footage, UGC clips, product shots, reviews, references, and creative notes… then turn them into a polished ad ready for testing. And when there's no footage to work with, you should be able to generate it yourself with AI.
THE KIND OF PERSON WHO WILL THRIVE HERE
You'll be a strong fit if you:
Have experience editing video ads for e-commerce brands

Have hands-on experience producing creatives with AI tools, not just experimenting with them

Understand direct-response marketing and paid social creative

Can create multiple ad variations quickly

Know how to follow references without copying them blindly

Have a good instinct for hooks, pacing, retention, and emotional flow

Can make simple footage feel compelling and conversion-focused

Are comfortable receiving feedback and iterating fast

Care about whether your videos actually perform, not just whether they look good

We care about creative that sells. That doesn't mean ugly or low-quality. It means every editing choice should support the message, the emotion, and the conversion.
SKILLS & EXPERIENCE
You need experience with:
HeyGen: avatar creation from photos and realistic animation

ElevenLabs: text-to-speech and voiceover

Higgsfield (nano banana pro, Kling, Seedance): animated and generated video

At least 6 consecutive months of real work with these tools, not occasional use

you also have experience with:
Meta/Facebook ad creatives

Short-form paid social videos

Long-form VSLs or sales videos

Captioning, motion graphics, overlays, b-roll, sound design, and pacing

Premiere Pro, After Effects, CapCut, DaVinci, or similar tools

Bonus if you've worked with the health supplement niche.
WHAT YOU'LL BE DOING DAY TO DAY
Creating avatars and animating them in HeyGen

Producing voiceovers in ElevenLabs from our scripts

Building Pixar-style animated ads with Higgsfield

Researching and sourcing clips for VSLs

Editing new ad creatives from scripts, footage, UGC clips, and references

Editing with music, voiceover, sound effects, transitions, and subtitles

Creating variations of winning ads for further testing

Improving hooks, pacing, captions, visuals, and CTAs

Adapting creatives for different platforms and aspect ratios

Uploading finished videos to Google Drive, clearly named and organized

Collaborating with the marketing and creative team to improve performance

Using feedback from ad results to make stronger iterations

WHAT'S IN IT FOR YOU
Competitive compensation based on experience

Performance-based bonuses for strong creatives

The opportunity to work on ads that directly drive revenue

Clear creative direction and fast feedback

Long-term growth with a brand aiming to scale aggressively, for someone who wants more responsibility over time

We're building a serious e-commerce brand, and we're looking for someone who knows how to create ads that get attention, build trust, and convert.
If you're an AI video maker/editor who understands performance creative, we'd love to hear from you.

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