Social Media Growth & Content Lead

Lyons Cards + Journey Psyche | Remote | Full-Time

Two Brands — Two Different Audiences

This role supports two businesses:

Lyons Cards
Sports cards, collectibles, live commerce, breaks, Market Lab research, portfolio management and audience growth.

Journey Psyche
A multi-state mental-health/psychiatry company. Content may include educational posts, provider announcements, hiring campaigns, service information, market expansion, patient-access information and professional healthcare communications.

The successful candidate must be able to switch tone and strategy between the two brands.

For Lyons Cards, content should be energetic, fast-moving, entertaining and growth-focused.

For Journey Psyche, content should be polished, professional, accurate and appropriate for a healthcare organization.

Journey Psyche Responsibilities

• Publish and manage Facebook , Instagram, LinkedIn and other applicable Journey Psyche channels
• Create and schedule healthcare-appropriate content
• Support provider recruiting and employment campaigns
• Publish provider introductions and market-expansion announcements
• Promote educational mental-health content
• Support paid Meta and LinkedIn recruiting/awareness campaigns
• Maintain consistent brand presentation across pages
• Coordinate website/social links and landing pages
• Use ChatGPT Business to help develop drafts, captions, campaign concepts and content plans
• Work from approved clinical/business information rather than improvising medical claims
• Protect patient privacy and never publish PHI or identifiable patient information
• Understand that healthcare content requires a higher level of review and accuracy than entertainment content

What Success Looks Like Across Both Brands

For Lyons Cards, success means:
followers, engagement, traffic, live-show viewers, leads and sales opportunities.

For Journey Psyche, success means:
qualified applicants, provider awareness, patient-access visibility, professional credibility, engagement and clean execution of approved campaigns.

The Person We Need

This is important wording for the ad:

We are not hiring someone to simply “post on social media.”

We are hiring someone who can take ownership of digital execution across two growing companies, understand the objective behind each campaign, work with existing creative resources and AI tools, and produce measurable results.

And I’d add one screening question specifically for this:

“How would you approach content differently for a sports-card/live-commerce brand versus a multi-state psychiatry company?”