Performance Marketing & Customer Acquisition Strategist

We operate two Singapore children’s-enrichment businesses: IntChess and Sportszilla.

We are looking for a performance marketer who can build a repeatable customer-acquisition engine, not just operate Ads Manager or report cheap leads.

You will own the thinking behind acquisition: understanding parents, identifying buying triggers, developing distinct ad angles, directing creative, running paid campaigns, and improving results through the full funnel from lead to qualified booking, attendance and sale.

What you will own

• Research parents, competitors, objections and buying triggers
• Turn research into clear acquisition hypotheses and meaningfully different ad angles
• Write or direct hooks, copy and editor-ready creative briefs
• Build, monitor and improve paid campaigns, primarily on Meta
• Diagnose where the funnel is breaking instead of blaming every problem on the ads
• Track qualified bookings, attendance, sales, collected revenue and CAC, not just clicks and CPL
• Work with AI support for research, execution, analysis and QA while personally owning judgment and accuracy
• Recommend budgets, tests and next actions clearly

What strong performance looks like

• Your campaign evidence matches your claims
• Creative tests are based on real customer insight
• You can explain exactly what you owned versus what your team did
• You connect media performance to sales quality and business economics
• You communicate directly and can hand clear work to editors and operators
• You are honest when evidence is incomplete

Experience with children’s enrichment, education, family services or appointment-led local businesses is helpful but not required.

How selection works

Shortlisted applicants complete a concise evidence-based application containing:

• Past spend and performance proof
• Examples of actual ads personally run
• A short acquisition-strategy case
• An editor-ready creative case
• A funnel-diagnosis case

Only strong applicants will be invited to interview.

How to apply

Email ---------- with the exact subject:

MEDIA MAGIC

Use that exact subject so we know you followed the instruction. You will receive the application link by email .