E-commerce Digital Marketing & Growth Specialist

E-commerce Digital Marketing & Growth Specialist

Part-Time | 15–20 Hours/Week | Remote – Philippines | Long-Term

About the Role

We are a growing Australian e-commerce business looking for a proactive and experienced E-commerce Digital Marketing & Growth Specialist.

We already have a VA managing customer service, DMs/comments, order processing and general operations.

Your role is different: you will own digital marketing and help us grow profitable online sales.

You will manage paid advertising, email marketing, social media content, AI-assisted creative production and e-commerce growth.

Key Responsibilities

Paid Advertising

• Manage and optimise Meta Ads (Facebook & Instagram)
• Manage/optimise Google Ads, Shopping & Performance Max
• Build and optimise retargeting campaigns
• Test audiences, creatives, products and offers
• Monitor ROAS, CAC/CPA, CTR, CPC and conversions
• Identify opportunities to scale profitable campaigns and reduce wasted spend

Email Marketing & Retention

• Manage Klaviyo and Shopify Email /Messaging
• Create regular promotional and educational campaigns
• Build and optimise Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase and Win-Back flows
• Segment customers and improve repeat purchases
• Monitor email revenue, conversions and campaign performance

Klaviyo experience is highly preferred.

Social Media & Content Creation

You will own content planning, creation and publishing across:

Instagram | Facebook | TikTok | Pinterest

Responsibilities include:

• Develop a monthly content calendar
• Create and publish posts, Reels, Stories and short-form videos
• Create/edit product images, videos and UGC-style content
• Write hooks, captions and calls-to-action
• Create testimonial, educational, before/after and promotional content
• Research trends, competitors and content opportunities
• Schedule and consistently publish content
• Analyse content performance and improve the strategy
• Create advertising creatives for paid campaigns

AI-Assisted Content Creation

We actively use AI to increase marketing quality and productivity.

Premium AI tools will be provided by the company.

You should be comfortable using tools such as ChatGPT, Canva, CapCut and AI image/video generation tools to:

• Generate content ideas
• Create/edit images and videos
• Produce social media creatives
• Create advertising concepts
• Write and improve marketing copy
• Repurpose existing content
• Work faster while maintaining high quality

We want someone who understands marketing first and uses AI as a powerful tool to execute it.

Shopify Growth & CRO

• Analyse Shopify traffic, sales and customer behaviour
• Identify customer journey and funnel problems
• Improve conversion rate (CVR)
• Improve average order value (AOV)
• Recommend improvements to product and landing pages
• Develop/test promotions, bundles, upsells and cross-sells
• Identify opportunities to convert more existing traffic into customers

Analytics & Reporting

You should be comfortable working with:

Shopify Analytics | Meta Ads | Google Ads | GA4 | Klaviyo

Key metrics include:

Revenue | ROAS | MER | CAC/CPA | CVR | AOV | CTR | CPC | Email Revenue

Provide a short weekly report explaining:

What happened → What worked/didn't → What you changed → What we should do next

We want insights and actions, not just screenshots and reports.

Who We're Looking For

You should have hands-on e-commerce experience with several of:

• Shopify
• Meta Ads
• Google Ads
• Klaviyo
• Shopify Email /Messaging
• Instagram/Facebook
• TikTok/Pinterest
• Canva/CapCut
• AI content tools
• GA4
• CRO/e-commerce analytics

Experience with Australian, US, UK or other Western-market e-commerce brands is an advantage.

You should be:

• Proactive and independent
• Commercially minded
• Data-driven
• Creative
• Comfortable with AI
• Strong in written English
• Reliable and organised
• Focused on results rather than vanity metrics

Most importantly, we want someone who identifies opportunities and says:

“I found this problem. Here is what I recommend we do, and here is why.”

Working Arrangement

Remote – Philippines

15–20 hours per week

Long-term opportunity

Initial 90-day engagement

There is potential for increased hours and responsibility as the business grows.

Please include your expected hourly rate in AUD.

IMPORTANT: 3-Minute Video Is Mandatory

Applications without the video will not be considered.

Please record a video of maximum 3 minutes answering:

1. Briefly introduce yourself and your e-commerce marketing experience.
2. What experience do you have managing Meta and Google Ads?
3. What experience do you have with Klaviyo/email marketing?
4. What social channels have you personally created and published content for?
5. Give one real example where your work increased sales, ROAS or conversion.
6. How are you currently using AI for marketing/content creation?

A Loom, Google Drive, phone or webcam video is fine. Professional video production is not required.

How to Apply

Start your application with:

ECOM GROWTH

Then provide:

• 3-minute video link – mandatory
• CV/resume
• Portfolio/examples of content and previous work
• Screenshots/results from previous e-commerce or advertising work, where possible
• Expected hourly rate in PHP
• Weekly availability
• Platforms/tools you are strongest with

Finally, answer this in maximum 3 sentences:

Generic applications, applications without the required video, or candidates looking only for a social-media posting role will not progress to interview.

We're looking for someone who wants to become a long-term part of a growing Australian e-commerce business and directly contribute to its growth.