REAL ESTATE SOCIAL MEDIA ADS & LEAD GENERATION SPECIALIST

REAL ESTATE SOCIAL MEDIA ADS & LEAD GENERATION SPECIALIST

Remote | Paid Social Media | Lead Generation | Real Estate

614RLTR Group is looking for a Social Media Advertising & Lead Generation Specialist who can create great content AND turn paid advertising into actual buyer and seller leads.

This is not simply a social media posting or Canva position.

We want someone who understands the entire process:

AD → LEAD → CRM → FOLLOW-UP → APPOINTMENT

Our goal isn’t just likes, followers or views. We want qualified leads and measurable results.

WHAT YOU’LL DO

You will help create, launch, manage and improve marketing campaigns for our real estate business, including:

• Facebook & Instagram paid advertising
• Buyer and seller lead generation
• Property/listing advertisements
• Home valuation and local market campaigns
• Reels, videos and social media content
• Retargeting campaigns
• Landing pages and lead forms
• Organizing social media inquiries and leads
• CRM integration and automated follow-up
• Testing ads and improving cost per lead

Strong Meta Ads Manager/Facebook/Instagram Ads experience is important.

Experience with Google Ads, TikTok, YouTube, Follow Up Boss, Zapier, Canva, video editing, SEO, AEO and marketing automation is a major plus.

You should understand things like CPL, CPC, CTR, conversion rates, targeting, retargeting, A/B testing and campaign optimization.

If an ad isn’t working, we want someone who can figure out why and tell us what should change.

SHOW US YOUR ACTUAL RESULTS

We are much more interested in what you’ve actually accomplished than certificates or impressive job titles.

Your application MUST include:

• Your current resume
• Examples of paid ads YOU personally created or managed
• Screenshots or proof that your ads generated actual leads
• Ad spend, number of leads and cost per lead when available
• A short explanation of one of your best campaigns

You may blur confidential client information.

We want to see:

MONEY SPENT → ADS CREATED → LEADS GENERATED → COST PER LEAD

If you’ve generated appointments or sales from those leads, we’d love to see that too.

COMMUNICATION & ENGLISH

This position will involve working directly with a U.S.-based real estate team, so strong spoken and written English communication is important.

You must be:

• Comfortable speaking English in live conversations
• Confident communicating with Americans and U.S.-based team members
• Comfortable being on camera
• Available for occasional video calls and team meetings
• Able to clearly explain your ideas, strategies and campaign results

INTRODUCTION VIDEO REQUIRED

Please upload a short 1–2 minute introduction video of yourself speaking in English.

Nothing fancy is required. Your phone or webcam is perfectly fine.

Tell us:

Who are you?
What experience do you have?
Why are you good at social media advertising and lead generation?
Why would you be a good fit for our team?

We want to get a feel for your English communication, confidence, personality and energy.

SHOW US WHAT YOU CAN DO

We also want a quick sample using one of our real properties:

13690 Sudbury Dr — Pickerington, Ohio

4 bedrooms | 3 bathrooms | 2,500+ total finished sq. ft.

Features include a finished basement, large paved patio, garden, backyard entertaining area, bonfire area, shed, additional parking and a large lot.

CREATE A SAMPLE AD

Pretend we hired you to generate leads from this listing.

Create ONE sample Facebook /Instagram advertisement.

Include:

• Your finished ad creative
• Headline
• Ad copy
• Call-to-action
• Who you would target
• How you would capture the lead
• What should happen after the lead comes in

Then answer:

YOU HAVE $500 — WHAT WOULD YOU DO?

If we gave you $500 in advertising budget for this property:

How would you spend it?

How long would you run the campaign?

What would you test?

What metrics would you watch?

What would make you change or stop an ad?

You do NOT need to actually spend any money. We simply want to see how you think.

WHO WE’RE LOOKING FOR

We want someone who is:

Creative • Analytical • Organized • Dependable • Responsive • Confident • Fun to work with

We especially want someone who brings ideas to the table.

Don’t always wait for us to tell you what to do. If you see an opportunity, tell us:

“I have an idea. I think we should try this.”

You should stay current on social media trends, advertising strategies, popular content, SEO/AEO, lead-generation strategies and new ways to reach potential buyers and sellers.

You should also understand that someone who comments, messages or submits a form is an opportunity that needs to be captured, organized and followed up with.

HOW TO APPLY

Please submit:

• Resume
• 1–2 minute English introduction video
• Previous paid-ad examples
• Proof/screenshots of actual lead-generation results
• Your Sudbury Drive sample advertisement
• Your $500 campaign strategy
• Your availability/work schedule
• Your expected compensation

Somewhere in the subject line or title of your application, include the word STARFISH. There is no need to explain why.

Applications missing the required materials may not be considered.

ONE LAST THING…

We aren’t looking for someone who only knows how to make things look pretty.

We want someone who can combine:

CREATIVITY + PAID ADS + DATA + LEAD GENERATION + FOLLOW-UP

If you can create great content, get it in front of the right people, turn those people into leads, track the results and continuously make the process better, we’d love to hear from you.

Come show us what you can do for 614RLTR Group!