Meta & Google Ads Media Buyer

Master Media Group is looking for an experienced Media Buyer to manage and optimize paid advertising campaigns across Facebook /Instagram Ads and Google Ads for our agency and our clients.

We work primarily with local service businesses, contractors, home improvement companies, med spas, real estate businesses, and other local brands.

We are looking for someone who understands more than just how to launch an ad. You should know how to analyze performance, test creatives and audiences, lower cost per lead, improve conversion rates, and consistently make decisions based on data.

Responsibilities include:

Setting up and managing Facebook & Instagram ad campaigns through Meta Ads Manager
Setting up and managing Google Search, Display, and other relevant Google Ads campaigns
Creating campaign structures, audiences, targeting, budgets, and bidding strategies
Installing and troubleshooting Meta Pixel, Google Tag Manager, Google Analytics, and conversion tracking
Monitoring campaigns and making ongoing optimizations
Testing different creatives, hooks, offers, audiences, landing pages, and ad copy
Improving CPL, CPA, ROAS, conversion rates, and overall campaign performance
Creating retargeting campaigns
Identifying underperforming campaigns quickly and making adjustments
Providing clear weekly/monthly reporting
Communicating what creatives or offers are needed from our content team
Managing multiple client ad accounts at the same time
Staying organized and meeting deadlines

What we're looking for:

Proven experience running Meta Ads and Google Ads
Experience generating leads for local service businesses is strongly preferred
Strong understanding of lead generation funnels
Ability to show previous campaign results or case studies
Strong understanding of campaign optimization and testing
Experience with Meta Pixel, GA4, Google Tag Manager, and conversion tracking
Comfortable managing multiple client accounts
Strong communication and organization
Ability to work independently without needing constant supervision
Data-driven mindset
Reliable and responsive

Bonus experience:

GoHighLevel
Landing page optimization
CRM automations
Call tracking
Google Local Services Ads
Home services / contractor advertising
Med spa advertising
Agency experience
Creating marketing reports and dashboards

IMPORTANT:
We are not looking for someone who has only boosted posts or taken a basic Facebook Ads course.

We are looking for someone who has actually managed advertising budgets, generated leads, optimized campaigns, and can explain the strategy behind their decisions.

***When applying, please include:
Start your application with *MASTER*
How many years you have been running paid ads
Your experience with Meta Ads
Your experience with Google Ads
Industries you have worked with
Your average monthly advertising spend managed
Examples/screenshots of previous results
Your strongest case study
Your experience generating leads for local businesses
The tools/software you currently use
Your hourly or monthly rate
Your current availability

ABOUT MASTER MEDIA GROUP

Master Media Group is a growing social media and digital marketing agency serving businesses throughout Pennsylvania, New Jersey, and beyond.

We help businesses grow through high-quality social media content, video production, digital marketing, and advertising.

We currently work with a growing roster of local businesses and are looking for someone who can become our go-to person for paid advertising as we continue expanding.

We value people who are:

Reliable
Hardworking
Results-focused
Easy to communicate with
Proactive
Willing to take ownership of their work

There is significant opportunity for this position to grow as our advertising division expands