Copywriter/Scriptwriter for real estate and youtube

Strong Real Estate Focus

We’re looking for a creative, strategic Copywriter and Content Strategist to support an Austin-based real estate professional and content creator.

This role goes beyond checking grammar or writing basic captions. We need someone who can organize ideas, develop content strategies, and turn real experiences into natural, engaging scripts across YouTube, Instagram, TikTok, Shorts, and written platforms.

Real estate will be the primary focus, alongside supporting content about fitness, family, lifestyle, and entrepreneurship.

What You’ll Be Responsible For:

• Content Strategy and Planning
• Build and manage a rolling 30-day content calendar
• Organize content across real estate, business, fitness, family, and lifestyle
• Generate 10–15 relevant content ideas each week
• Develop content from property listings, market updates, client experiences, daily activities, audience questions, and industry trends
• Plan the right mix of short-form videos, long-form content, and written posts
• Organize drafts, revisions, approvals, and publishing status using Notion, Trello, Asana, or a similar tool

Real Estate Content

• Write compelling property descriptions for social media
• Turn listing details into story-driven content that highlights the property’s value, lifestyle, location, and ideal buyer
• Write scripts for listing tours, property showcases, market updates, behind-the-scenes content, and real estate education
• Create content that builds authority, audience trust, and potential buyer or seller interest
• Research properties, neighborhoods, market trends, and relevant real estate topics
• Ensure all property information is accurate and compliant with fair-housing standards

Short-Form Scriptwriting

• Write engaging 30-to-60-second scripts for Instagram Reels, TikTok, and YouTube Shorts
• Provide three hook options for each concept, including spoken hooks, on-screen text, and visual ideas
• Provide on-screen text, key phrase emphasis, captions, SEO keywords, and relevant hashtags
• Write clear visual or B-roll suggestions that the editor can follow
• Create scripts that sound natural when spoken—not formal, robotic, or overly polished

Long-Form YouTube Content

• Develop detailed outlines and scripts for YouTube vlogs, property tours, and real estate-focused videos
• Create A-roll talking points and corresponding B-roll suggestions
• Build a clear story arc for each video instead of relying on random clips
• Develop title options and thumbnail concepts before filming
• Structure videos to improve viewer retention and keep the story moving
• Turn raw ideas, voice notes, property details, or real-life situations into film-ready outlines

Repurposing Content

• Turn one YouTube video, vlog, or transcript into multiple pieces of content
• Repurpose long-form content into 3–5 short-form scripts
• Create supporting captions, text posts, newsletters, or LinkedIn content
• Identify strong moments from existing footage that can become standalone content

• Brand Voice and Written Copy
• Learn and maintain the creator’s personal voice across every platform
• Write social media captions designed to encourage comments, shares, and saves
• Draft newsletters featuring market insights, personal updates, and behind-the-scenes stories
• Help write messaging for partnerships, sponsorships, brand outreach, and media opportunities
• Keep the tone conversational, confident, direct, relatable, and human

What We’re Looking For

• Proven experience in copywriting, content strategy, or scriptwriting
• Strong understanding of real estate content and property marketing
• Experience writing for YouTube, Instagram Reels, TikTok, or YouTube Shorts
• Ability to write strong verbal, visual, and on-screen hooks
• Strong storytelling, research, grammar, and fact-checking skills
• Understanding of audience retention and social media content structure
• Ability to write for speaking rather than simply writing for reading
• Comfortable receiving feedback and revising work
• Organized, dependable, and able to meet deadlines
• Experience using Notion, Trello, Asana, or similar project-management tools
• Ability to work closely with a content creator, social media manager, and video editors

Preferred but Not Required

• Experience working with a real estate agent, brokerage, or property-focused creator
• Knowledge of the Austin or Texas real estate market
• Familiarity with YouTube SEO and content performance
• Experience building content systems for a personal brand
• Basic understanding of video production, A-roll, B-roll, and editing workflows

How to Apply

Please submit:

• A short introduction about yourself and your experience
• Your portfolio or relevant writing samples
• One real estate property description you’ve written
• One short-form video script with a strong hook
• One long-form YouTube outline or script