Creative Strategist — DTC Meta/TikTok Ads (Strategy Role, NOT Video Editing)

READ THIS LINE FIRST: This is a STRATEGY role, not a video editing role. If your portfolio is mainly edited videos or design work, this is not the job for you and we will not consider the application. We are hiring the person who d ---------- what gets made and why, then briefs it out.

ABOUT US

Nicebeam is a US DTC brand selling at-home beauty devices — red light therapy panels and EMS facial lifting tools. Our core customer is a woman in the US aged 40 to 60 who cares about firmness, fine lines, sagging along the jaw, and skin texture. She is not the "get ready with me" TikTok audience. We acquire customers on Meta and TikTok.

We are looking for one person to own creative performance: research, angles, hooks, scripts, briefs, and the testing system that d ---------- what scales and what gets killed.

WHAT YOU WILL OWN

• Research. Competitor ad libraries, customer reviews, and our own account data. Work out which angles are winning in the beauty-device category and why.
• Angles and hooks. Develop new angles from real customer pain points. Write the first three seconds.
• Creative briefs. Turn each angle into a brief an editor can execute without asking questions — shot list, pacing, on-screen text, CTA.
• The testing system. D ---------- what gets tested, at what budget, against what bar. Kill losers fast, iterate winners.
• Reporting. Tell me every week what won, what died, and what you are testing next — in numbers, not adjectives.

Hands-on work is part of this job but it is not the job. You will build static ads and simple edits yourself in Canva/CapCut and use AI tools to spin variations quickly. Heavier video production gets briefed out to an editor.

WHO THIS IS FOR

• You have run creative for at least one DTC brand with real Meta or TikTok spend behind it, and you can talk about specific numbers you were responsible for.
• You have a point of view on hook rate, hold rate, CTR and ROAS thresholds — and you can say what bar you hold creatives to and why.
• You write native-sounding English. Hooks and scripts are written in English for a US audience; this is a writing job as much as a visual one.
• You work without being managed. This is a small team and you will work directly with me, the founder. Nobody will be checking whether your tasks got done.

WHO THIS IS NOT FOR

• Video editors or graphic designers looking for a strategist title
• Anyone who cannot point to a real ad account they worked in
• Anyone who needs someone else to write the brief for them

COMPENSATION

Base: $1,700–2,400/month, 40 hrs/week, depending on experience.

Performance bonus, paid on top of base, per winning creative:

• $150 when a creative you conceived reaches $5,000 cumulative Meta/TikTok spend at ROAS 1.6x or better
• $400 when that same creative reaches $15,000 cumulative spend at ROAS 1.6x or better
• $1,200 when that same creative reaches $50,000 cumulative spend at ROAS 1.6x or better

Tiers stack per creative — one creative that reaches $50K earns $1,750 in total. Paid monthly. Attribution comes straight from the ad account and I will show you the numbers.

HOW TO APPLY

Answer these three questions in your message. Short answers are fine — specific answers are required. Applications that skip them are deleted unread.

1. Name one DTC brand you ran creative for, roughly how much monthly ad spend sat behind your creatives, and one angle you developed that worked. Why did it work?

2. You have $500 to test new creatives this week. How many do you launch, and what are your exact kill and scale rules?

3. Pick any at-home beauty device brand, look at its ads in the Meta Ad Library, and tell me one angle it is using and one angle it is missing. Two or three sentences.

Then send:

• A link to your portfolio or work samples. Briefs, scripts and angle docs are more useful to me than finished videos.
• A screenshot of any ad account you have worked in. Redact the brand name if you need to.

Shortlisted candidates get a paid $50 test task (about 4 hours) before any offer is made.