Part-Time Meta Ads Specialist — 8 to 12 Week Contract with room to grow

Type: Part-time / contract, 8 weeks (with potential to extend) Hours: ~8 hours/week Location: Remote Start: ASAP

About the role

Sellout Success is a new events education business launching in Australia, teaching people how to plan, promote, sell out, and monetise live in-person events. We're running our first paid launch on a lean budget and need a Meta Ads specialist who can make every dollar count — this is a hands-on, get-it-right-from-day-one role, not a set-and-forget campaign.

We're looking for someone to take a campaign strategy already in place and execute it properly: correct account setup, clean tracking, tight targeting, and active daily monitoring during a short, high-stakes launch window.

Our funnel includes a few different pieces you'll be working with:

Free Idea Tester — our lead-generation offer, designed to attract people with an existing audience, small business, or community who are looking for a new income stream
Scholarship places — a small number of full-ride spots into our signature course, used as a launch hook
Low-ticket Toolkit — an entry-level offer to convert engaged leads
The Signature 8-Week Course — our core paid offer
What you'll be doing (~8 hrs/week)
Setup & tracking (heaviest in week 1): Meta Pixel + Conversions API (CAPI) setup and verification through our GoHighLevel platform, campaign structure build, audience/ad set configuration
Campaign management: Launching and managing a small number of ad sets (lead magnet campaign + scholarship campaign + retargeting), running within a limited total ad spend
Daily monitoring & optimisation: Checking performance, reallocating budget toward what's converting, pausing what isn't
Reporting (~2 hrs/week meetings + written updates): Short weekly check-in with the founder, plus clear, plain-English performance summaries — cost per lead, cost per result, what's working, what needs to change
Troubleshooting: Flagging and helping resolve any tracking/pixel/CAPI issues quickly, since we won't have time to lose in a short launch window

What we need from you
Proven, hands-on experience running Meta ads campaigns (not just certifications — we want to see results)
Experience setting up Meta Pixel and Conversions API (CAPI), ideally including troubleshooting event match quality
Comfortable working inside GoHighLevel (GHL) — this is a must, as our funnels, landing pages, and tracking all run through it
Experience with lead-generation campaigns for a course, coaching, or similar digital offer (bonus if you've worked with small/lean budgets and know how to make them work harder)
Clear communicator who can explain what's happening and why in plain language — we want a strategic partner, not just someone who presses buttons
Able to work AU business hours reasonably closely, or at least with solid overlap for the weekly check-in
Good to know before you apply
This is a lean-budget launch — total ad spend is limited, so we need someone who's realistic, resourceful, and honest about what's achievable rather than over-promising

We have a short, fixed timeline for this first intake, so responsiveness and quick turnaround matter
This is a new brand with no existing AU audience or ad account history — you'll be building from scratch, not optimising something established
If this contract goes well, there's a second, larger AU intake to build toward together afterward

To apply - Please tell us:

A campaign you've run with a similarly slim budget and any results?
Your experience with Meta Pixel/CAPI setup specifically
Your experience with GoHighLevel
Your availability over the next 8 - 12 weeks

We're moving quickly on this one — early applications will get priority.