Google & Meta Ads Specialist - Local Lead Generation

Google Ads & Meta Ads Specialist – Local Lead Generation

We are looking for a results-driven Google Ads & Meta Ads Specialist who can take ownership of our paid advertising campaigns from strategy and campaign setup to creative development, testing, optimization, and reporting.

Our primary goal is to generate high-quality local leads and customers by targeting specific geographic areas. You should have strong experience with Google Ads, Facebook Ads, and Instagram Ads, and understand how to build campaigns that generate measurable results—not simply traffic or clicks.

You will be responsible for creating and managing campaigns, developing ad creatives, testing different approaches, analyzing performance, and continuously improving our cost per lead and conversion rates.

Key Responsibilities
Create, launch, and manage Google Ads campaigns, including Search, Performance Max, Display, and other relevant campaign types.
Create, launch, and manage Meta Ads campaigns on Facebook and Instagram.
Develop campaigns specifically targeting local geographic areas, cities, ZIP codes, or service areas.
Conduct keyword research, audience research, competitor research, and market analysis.
Create compelling ad copy, headlines, descriptions, calls-to-action, and offers.
Design or coordinate the creation of ad graphics, images, and other creative assets for Google and Meta campaigns.
Develop different ad variations for testing.
Conduct A/B testing on:
Ad copy
Headlines
Images and graphics
Videos
Audiences
Offers
Landing pages
Calls-to-action
Campaign structures
Monitor campaign performance and make regular adjustments to improve results.
Optimize campaigns for lower cost per lead (CPL), higher conversion rates, and better ROI.
Identify underperforming ads, audiences, keywords, and campaigns and take corrective action.
Manage budgets and allocate spending toward the best-performing campaigns.
Set up and monitor conversion tracking and ensure campaigns are measuring the right actions.
Analyze Google Ads and Meta Ads data and provide clear performance reports.
Continuously test new strategies, audiences, creatives, and offers.
Keep up with changes and best practices in Google Ads and Meta advertising.
Work with our team to understand our services, target customers, locations, and business goals.
Requirements
Proven experience managing Google Ads and Meta Ads campaigns.
Strong understanding of local lead generation and geographic targeting.
Demonstrated experience with paid advertising campaigns that generate leads or sales.
Strong understanding of campaign optimization and conversion tracking.
Experience with A/B testing and data-driven decision making.
Ability to write effective, conversion-focused ad copy.
Ability to create or design effective ad creatives for Facebook /Instagram and Google campaigns.
Familiarity with tools such as Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and conversion tracking.
Strong analytical and problem-solving skills.
Ability to understand campaign data and turn it into actionable improvements.
Good English communication skills.
Able to work independently and take ownership of campaigns.
Reliable, organized, and responsive.
Important: We Are Looking for a Results-Oriented Person

We are not looking for someone who simply knows how to push the "Boost" button or launch basic campaigns.

We want someone who understands the complete paid advertising process:

Research → Strategy → Campaign Setup → Creative → Launch → Testing → Optimization → Conversion Tracking → Analysis → Scaling

You should be comfortable looking at campaign data and answering questions such as:

Why is the cost per lead increasing?
Which audience is converting best?
Which ad creative is producing the best results?
Which keywords are wasting budget?
What should we test next?
How can we improve conversion rates?
Which campaigns should we scale or pause?
Bonus Skills

The following are a major plus:

Experience with local service businesses.
Experience generating leads for businesses targeting specific cities or geographic areas.
Landing page optimization experience.
Basic graphic design skills using Canva, Photoshop, or similar tools.
Basic video editing skills for Meta ads.
Experience with CRM systems and lead tracking.
Experience with call tracking and lead attribution.
Experience with Google Business Profile/local marketing.
Experience scaling successful campaigns while maintaining profitability.
What We Expect

We want someone who will think like a marketer and business owner, not just a campaign operator.

You should constantly be asking:

"How can we get more qualified leads while spending the same amount—or less—money?"

We value people who test, analyze, learn, and improve rather than simply maintaining existing campaigns.

We are looking for someone who can become a long-term member of our team and take ownership of our paid advertising performance.