Demand Generation and Appointment Setter

MorganAsh

Demand Generation & Appointment Setter

About MorganAsh

MorganAsh is a specialist technology and consulting business helping organisations identify and support vulnerable customers. Working with leading organisations in regulated sectors, we combine technology, insight and expertise to improve customer outcomes.

We're looking for a proactive Demand Generation & Appointment Setter to help grow our sales pipeline through effective CRM management, marketing campaigns and LinkedIn engagement.

The Opportunity

This is a hands on role where you'll take ownership of lead generation activity across ActiveCampaign, LinkedIn and supporting prospecting tools. Working closely with our UK marketing and sales teams, you will help turn marketing activity into qualified sales opportunities.

Key Responsibilities

• Manage and optimise ActiveCampaign, including email campaigns, automations, lead nurturing and database segmentation.
• Create and maintain forms, landing pages and campaign assets.
• Manage MorganAsh's LinkedIn presence, including content scheduling, engagement and targeted outreach.
• Support the growth of our Consumer Vulnerability LinkedIn Group.
• Identify, qualify and track leads generated through marketing activity.
• Maintain accurate CRM records and data quality.
• Produce regular reports on campaign performance, lead generation activity and pipeline progression.
• Work closely with sales colleagues to ensure opportunities are effectively progressed.

About You

You'll be organised, commercially minded and confident working with CRM systems and digital marketing tools.

You'll have:

• 2+ years' experience in demand generation, CRM marketing or B2B lead generation.
• Experience using ActiveCampaign or a similar marketing automation platform.
• Strong written English and communication skills.
• Experience creating LinkedIn content and outreach campaigns.
• Strong attention to detail and ability to work independently.
• Experience within financial services, technology or another regulated sector would be an advantage.

Location & Working Hours

• Full-time, home-based role in the Philippines.
• Minimum four-hour overlap with UK business hours.
• Reporting to the Marketing Manager and working closely with the UK Sales Team.

Why Join MorganAsh?

• Join a growing international business.
• Take ownership of a key lead generation function.
• Work remotely with flexibility and autonomy.
• Develop your marketing, CRM and business development skills.
• Help organisations better support vulnerable customers.