Klaviyo Email Marketing Campaign Manager (Design-Led) — Ecommerce

Klaviyo Email Marketing Campaign Manager (Design-Led)

We are SMILE Surf Wear, a European surf brand selling protective surf headwear and surf lifestyle products through our own Shopify store. We ship worldwide, with our main markets in Europe, the USA and Australia.

We are looking for someone to take full ownership of our Klaviyo email marketing.

PLEASE READ THIS PART CAREFULLY: We are NOT starting from zero. Our Klaviyo account is already set up and running well. Our flows are built and working, our newsletter is running every week, our segments and lists are in place. This is not a setup job.

What we want now is to go from advanced to expert. We want someone who can take a good system and make it excellent: better design, better structure, better conversion, sharper use of the data we already have. If your experience is mainly "I set up welcome flows for new stores", this is probably not the right fit.

IMPORTANT: This is not a copywriting role. The core of this job is EMAIL DESIGN. If you cannot design a high-quality email banner yourself, this role is not for you.

WHAT YOU WILL DO

1. Design and build our weekly newsletter campaigns in Klaviyo

• Create high-quality email banners and graphics that match our brand but look genuinely premium
• Build a clean email structure with a logical reading flow, good hierarchy and proper spacing
• Place CTAs where they actually get clicked, and write clear button copy
• Make sure everything renders well on mobile and desktop, and in dark mode

2. Own performance

• Track open rates, click rates, conversions, bounce rates, unsubscribes and deliverability
• Read the Klaviyo data properly and act on it, not just report it
• Tell us what worked, what did not, and what you will change next

3. Refine and optimise what already exists

• Audit and improve our existing flows rather than rebuild them
• Propose ideas to squeeze more conversions out of the flows and campaigns we already run
• Tell us when sending frequency is too high and when a newsletter break makes sense
• Suggest sharper segmentation, A/B tests and flow improvements

4. Be proactive

• Come to us with ideas and improvements. Do not wait until we ask for an update
• Klaviyo is your ownership. Treat it well and make it produce results
• You will work closely with our Marketing Manager to plan campaigns and discuss changes

WHAT WE NEED FROM YOU

• Strong graphic design skills. Email banners, product graphics, clean layouts. Portfolio required
• Substantial hands-on experience with Klaviyo (campaigns, flows, segments, templates, reporting). You have taken over existing accounts before and improved them, not only built new ones
• Ecommerce experience, ideally Shopify. You understand how to actually sell a product in an email
• Good written English and clear, reliable communication
• Someone who takes ownership and works independently

NICE TO HAVE

• Lifestyle, apparel, outdoor, surf or sports brand experience
• Figma, Photoshop, Illustrator or Canva Pro

THE SETUP

• Start with 4 hours per week (roughly 1 campaign per week, plus performance checks)
• If 4 hours is not enough to do the job well, we are happy to increase the hours
• Long-term working relationship, not a one-off project
• You report to and work closely with our Marketing Manager

HOW TO APPLY

Please do not send a generic application. To be considered, send us:
1. Your portfolio, with at least 3 email designs you personally designed and built
2. One or two sentences on which Klaviyo accounts or brands you have worked on and for how long

Applications without a portfolio will not be reviewed.