AI Content & Social Media Marketing Coordinator

ABOUT VLARI

VLARI is a specialized U.S.-based advisory firm serving established business owners. Our content focuses on business structure, tax efficiency, cash flow, retained capital, and long-term wealth objectives.

We are seeking a full-time AI Content & Social Media Marketing Coordinator to manage the production, repurposing, scheduling, distribution, and performance tracking of our content.

This is a long-term execution and coordination position. You will receive approved messaging, scripts, brand standards, and strategic direction. Your responsibility will be to turn those ideas into professional content and distribute that content consistently across our marketing channels.

PLATFORMS

You will help manage content and marketing across:

• YouTube
• Instagram
• Facebook
• TikTok
• LinkedIn
• Email marketing

PRIMARY RESPONSIBILITIES

Your responsibilities will include:

• Maintaining a detailed content calendar
• Producing content from approved scripts and recorded material
• Creating videos using approved AI presenter, avatar, image, and voice tools
• Editing short-form and long-form video content
• Repurposing one core piece of content across multiple platforms
• Writing and adapting captions, titles, descriptions, and calls to action
• Creating or coordinating thumbnails, graphics, carousels, and supporting visual assets
• Scheduling and publishing approved content
• Verifying that scheduled content publishes correctly
• Checking spelling, captions, links, tags, thumbnails, and formatting
• Organizing scripts, source files, drafts, approved content, and published assets
• Monitoring comments, messages, and meaningful engagement
• Using approved responses for general questions
• Routing qualified inquiries into the appropriate company process
• Supporting direct-message campaigns and lead-generation workflows
• Preparing email campaigns and automated nurture sequences
• Tracking which content produces leads, diagnostic completions, appointments, and clients
• Preparing clear weekly marketing-performance reports
• Supporting other marketing and content projects as assigned

AI PRESENTER AND VIDEO PRODUCTION

VLARI uses approved AI presenter, voice, image, and video-production tools to produce content featuring the company’s founder.

After training, you may be responsible for:

• Creating videos using the founder’s approved digital twin or AI presenter
• Using only authorized image, voice, avatar, and brand assets
• Following approved scripts and production instructions
• Identifying and correcting robotic speech, unnatural pacing, pronunciation errors, and visual inconsistencies
• Maintaining consistency in the presenter’s identity, appearance, clothing, hair, jewelry, background, and overall presentation
• Adding approved captions, music, supporting footage, graphics, and transitions
• Producing horizontal and vertical video formats
• Preparing short-form clips from longer videos
• Maintaining organized records of every draft, revision, and approved version
• Obtaining approval before publishing content featuring the founder’s image, likeness, or voice

Experience with every tool is not required, but you must be comfortable learning new AI systems.

Tools may include:

• HeyGen
• Higgsfield
• Seedance
• CapCut
• Canva
• Adobe Premiere Pro
• Other AI video and content-production platforms

CONTENT REPURPOSING

You must be able to take one approved core message and develop multiple pieces of content from it.

For example, one five-minute educational video may become:

• One full YouTube video
• Multiple YouTube Shorts
• Multiple Instagram Reels
• Multiple TikTok videos
• Facebook video content
• LinkedIn video posts
• Written LinkedIn posts
• Educational carousels
• Story content
• One or more email campaigns

You will adapt each piece for the platform while preserving the founder’s message, voice, and professional positioning.

LINKEDIN RESPONSIBILITIES

LinkedIn is a priority platform for both the founder’s personal brand and the VLARI company page.

Your responsibilities may include:

• Managing approved content for the founder’s personal LinkedIn profile
• Managing approved content for the VLARI company page
• Turning videos into authoritative written LinkedIn posts
• Creating LinkedIn educational documents, carousels, and case-based content
• Maintaining profile and Featured-section content
• Monitoring comments, messages, and high-value engagement
• Drafting responses using approved language and the founder’s voice
• Identifying potential business-owner and professional connections
• Supporting approved LinkedIn Sales Navigator searches
• Organizing lead lists
• Supporting approved connection and follow-up workflows
• Routing qualified LinkedIn conversations into GoHighLevel
• Tracking connection acceptance, replies, diagnostic completions, appointments, and conversions
• Coordinating with a LinkedIn specialist when advanced campaign setup is required

You may not send unapproved mass messages, use unauthorized automation, change outreach positioning, or communicate as the founder without authorization.

EMAIL MARKETING

Your responsibilities will include:

• Turning approved videos and content into email campaigns
• Writing and formatting email drafts using approved messaging
• Scheduling approved broadcast email s
• Loading automated email sequences
• Segmenting contacts using established criteria
• Testing subject lines and calls to action
• Checking links, spelling, formatting, and mobile appearance
• Monitoring delivery, opens, clicks, replies, and conversions
• Maintaining email tags and contact lists
• Supporting lead-nurture and client-education campaigns
• Identifying email s that generate diagnostic completions, appointments, or purchases
• Maintaining active unsubscribe and compliance functions

SOCIAL MEDIA MANAGEMENT

You will help manage the daily execution of VLARI’s social-media presence.

Responsibilities may include:

• Scheduling and publishing approved content
• Monitoring comments and direct messages
• Responding to basic questions using approved responses
• Escalating client-specific or technical questions
• Maintaining consistent branding across all accounts
• Checking profile links and calls to action
• Supporting ManyChat and GoHighLevel workflows
• Maintaining accurate campaign and lead-source information
• Identifying outdated content, links, offers, or profile information
• Monitoring trends relevant to the company’s audience
• Recommending ways to adapt relevant trends without weakening the brand
• Identifying high-performing content that should be reused or expanded

MARKETING ANALYTICS

You will track business results, not only likes and followers.

Relevant measurements may include:

• Reach and views
• Watch time
• Audience retention
• Saves and shares
• Comments and direct messages
• Link clicks
• Email opens and clicks
• Diagnostic starts
• Diagnostic completions
• Qualified leads
• Appointment requests
• Purchases
• Client conversions
• Revenue connected to specific content or campaigns

You will prepare a simple weekly report showing:

• What was published
• What performed best
• What generated qualified engagement
• What produced leads or conversions
• What should be tested next
• What requires management attention

PAID ADVERTISING SUPPORT

This position may support paid advertising by:

• Organizing approved advertising assets
• Uploading approved creative and copy
• Maintaining campaign naming and tracking standards
• Monitoring whether advertisements, links, and forms are functioning
• Coordinating with an outside advertising specialist or agency
• Preparing basic performance reports
• Identifying successful organic content that may be suitable for advertising
• Tracking leads from advertisement through conversion

You will not independently change advertising budgets, targeting, offers, or major campaign strategy unless specifically authorized.

BRAND AND COMPLIANCE STANDARDS

VLARI serves an established and sophisticated audience. All content must be professional, credible, polished, and consistent.

You must:

• Follow approved messaging and terminology
• Maintain the company’s established visual identity
• Use only approved colors, fonts, logos, images, and presenter assets
• Proofread and review all content before submitting it for approval
• Verify names, dates, figures, links, and claims
• Use approved disclosures when required
• Protect client confidentiality
• Protect company intellectual property
• Maintain organized records of approvals and published content

You may not independently:

• Promise tax savings or financial results
• Publish unverified financial figures
• Provide tax, legal, investment, or insurance advice
• Respond to individualized strategy questions
• Recommend insurance or financial products
• Use actual client information without written authorization
• Create fictional testimonials
• Remove or alter approved disclosures
• Publish content using the founder’s image, voice, or AI presenter without authorization
• Change company pricing, offers, positioning, or strategy
• Share internal scripts, systems, credentials, or intellectual property

THE PERSON WE ARE LOOKING FOR

You may be a strong fit if you:

• Have experience managing social media for a U.S.-based company or professional brand
• Understand both short-form and long-form content
• Can edit videos and create professional visual assets
• Have email -marketing experience
• Are comfortable using AI content-production tools
• Can follow detailed brand and messaging guidelines
• Have excellent written and spoken English
• Understand that marketing should generate measurable business activity
• Can manage multiple platforms and deadlines
• Are highly organized
• Pay close attention to visual and written details
• Can work independently without publishing unauthorized material
• Accept feedback professionally and make accurate revisions
• Are comfortable performing routin