SEO Blog Content Writer & Content Strategist – Webflow + Canva

We are looking for a creative, SEO-focused blog writer and content strategist who can take ownership of our ongoing website content.

This role is not simply about being handed a topic and writing an article. We need someone who understands how to research keywords, identify topics worth ranking for, build a long-term content plan, write engaging and useful articles, create supporting graphics, and publish finished content directly to our website.

The ideal person is both creative and analytical. You should be able to look at our business, services, target customers, and competitors and develop a roadmap of blog topics designed to increase organic traffic and generate leads.

What You'll Be Responsible For

SEO Keyword & Topic Research

• Research keywords relevant to our services, customers, and geographic markets.
• Identify search terms with realistic ranking opportunities.
• Understand search intent and determine what someone is actually looking for when searching a keyword.
• Find long-tail keyword opportunities and supporting topics.
• Research competitor websites and identify content gaps.
• Determine which topics should be prioritized based on traffic potential, competition, and business value.

Content Strategy & Blog Mapping

You should be comfortable creating an organized content roadmap rather than writing random individual blog posts.

This includes:

• Creating monthly and quarterly blog topic plans.
• Building topic clusters around our primary services.
• Identifying pillar articles and supporting articles.
• Mapping related articles together for internal linking.
• Avoiding keyword cannibalization between articles.
• Developing location-specific content when appropriate.
• Planning evergreen content as well as seasonal or timely content.
• Recommending updates to older articles when opportunities exist.

We want someone who can essentially say:

"Here are the keywords we should target, here are the articles we should create around them, and here is the order we should publish them."

Blog Writing

You will be responsible for writing polished, engaging articles that are both optimized for search engines and enjoyable for real people to read.

Articles should include:

• Strong SEO-friendly titles.
• Clear introductions that quickly answer the reader's question.
• Logical H1, H2, and H3 structure.
• Natural keyword placement.
• Related keywords and supporting topics.
• Internal links to relevant website pages and blog posts.
• Appropriate external references when necessary.
• Calls to action that naturally lead readers toward our services.
• Meta titles and meta descriptions.
• Suggested URL slugs.
• Image alt text.
• FAQ sections when appropriate.

Content should never feel robotic, repetitive, overly keyword-stuffed, or written simply to satisfy an SEO checklist.

Creative Writing Ability

We want someone capable of understanding the personality of a business and writing content that sounds natural, knowledgeable, professional, and approachable.

You should be able to:

• Take technical or boring subjects and make them interesting.
• Develop strong hooks and introductions.
• Tell stories when appropriate.
• Explain complicated subjects simply.
• Match an existing company's voice and writing style.
• Understand the difference between educational content and promotional content.
• Write content designed to build trust rather than constantly selling.
• Come up with creative angles for subjects that competitors may already be covering.

Webflow Experience

You should have experience working with Webflow CMS or be comfortable learning and working directly inside a structured CMS.

Responsibilities may include:

• Creating new blog posts inside Webflow.
• Formatting headings, paragraphs, lists, links, and images.
• Selecting categories and tags.
• Adding SEO titles and meta descriptions.
• Creating clean URL slugs.
• Adding featured images.
• Adding image alt descriptions.
• Previewing articles before publishing.
• Checking desktop and mobile formatting.
• Connecting internal links throughout the website.
• Scheduling or publishing completed articles.

You should be comfortable working independently inside an established website without a ---------- changing unrelated website elements.

Canva & Basic Graphic Design

Blog posts will also require supporting imagery.

You should have experience using Canva or similar design software to create professional-looking blog graphics.

This may include:

• Combining multiple photos into one graphic.
• Creating featured blog images.
• Cropping and resizing photographs.
• Adding text overlays when appropriate.
• Removing or replacing backgrounds.
• Creating simple comparison graphics.
• Creating informational graphics.
• Maintaining consistent fonts, branding, spacing, and visual style.
• Exporting properly optimized images for web use.

You do not need to be a professional graphic designer, but you should have a good visual eye and understand what makes something look polished and professional.

Understanding of Modern SEO

Candidates should understand concepts including:

• Keyword research.
• Search intent.
• Long-tail keywords.
• Keyword difficulty.
• Search volume.
• Topical authority.
• Content clusters.
• Internal linking.
• On-page SEO.
• Local SEO.
• Meta descriptions.
• Title tags.
• Image optimization.
• Alt text.
• Featured snippets.
• FAQ content.
• Competitor research.
• Content gap analysis.
• Updating and refreshing existing content.

Experience with SEO tools such as Ahrefs, Semrush, Google Search Console, Google Analytics, Keyword Planner, Screaming Frog, or similar platforms is strongly preferred.

AI-Assisted Writing

We are comfortable with AI tools being used as part of the research and writing process.

However, we are not looking for someone who simply generates an article with AI and publishes it.

The person in this role must know how to:

• Research and verify information.
• Fact-check AI-generated material.
• Rewrite content so it sounds natural.
• Remove generic or repetitive AI language.
• Add original insight and business-specific information.
• Maintain a consistent company voice.
• Recognize when AI-generated information is inaccurate.
• Use AI as a productivity tool rather than a replacement for writing and strategy.

Required Skills

The ideal candidate will have:

• Strong English writing and grammar skills.
• Previous SEO blog-writing experience.
• Experience performing keyword and competitor research.
• Experience creating content calendars or SEO content strategies.
• Understanding of search intent.
• Experience publishing content through a CMS.
• Webflow experience or strong experience with similar CMS platforms.
• Canva or basic graphic-design experience.
• Strong attention to detail.
• Ability to work independently.
• Ability to meet deadlines and maintain an organized content schedule.
• Ability to research unfamiliar industries and quickly understand them.
• Ability to follow an established brand voice.

Strong Candidates Will Also Understand

• Local-service SEO.
• Service-area businesses.
• Conversion-focused website writing.
• Google Business Profile strategy.
• Schema and structured content.
• Google Search Console.
• Google Analytics.
• Content performance reporting.
• Basic image SEO.
• Basic website UX.
• Content repurposing for social media.
• How blog content supports service and landing pages.

What We Don't Want

We are not looking for someone who:

• Only writes when given an exact topic.
• Depends entirely on AI-generated articles.
• Produces generic 500-word SEO posts.
• Keyword-stuffs articles.
• Copies competitor content.
• Publishes articles without checking formatting.
• Requires detailed instructions for every assignment.
• Focuses exclusively on search volume without understanding whether a keyword could actually generate customers.

We want someone who can think strategically and bring ideas to us.

Example of the Workflow

A typical project may look like this:

1. Review one of our primary services.
2. Research keywords and competing websites.
3. Identify 10–30 potential article opportunities.
4. Organize those articles into a content cluster.
5. Recommend which articles should be written first.
6. Write the article.
7. Create or prepare the supporting images.
8. Optimize the article for SEO.
9. Add internal links.
10. Publish the article in Webflow.
11. Review the finished page on desktop and mobile.
12. Track performance and recommend future content based on results.

When Applying

Please include:

• Examples of blog articles you have written.
• Examples of websites where you have published content.
• Your experience with SEO keyword research.
• SEO tools you regularly use.
• Your experience with Webflow.
• Examples of graphics you have created in Canva.
• An example of a content calendar, keyword map, or content strategy you have created.
• A short explanation of how you d ---------- whether a keyword is worth targeting.
• Your preferred pricing structure: hourly, per article, or monthly retainer.

Bonus Application Question

Imagine we are trying to rank a local service business for a competitive primary keyword.

Briefly explain how you would turn that one main keyword into a 3-month blog content strategy.

We are specifically looking for someone who can combine SEO strategy + creative writing + visual content + Webflow publishing and become an ongoing part of our content marketing process.