Social Media Content Creator (Reels + Graphics) for Health & Wellness Brands

Hi, my name is James. I'm a Doctor of Osteopathy based in Melbourne, Australia, and I run two businesses I'd love your help with. I'm looking for someone to create social media content for both. I would really appreciate some help with creating consistent, high-quality educational and product content (reels, static posts, carousels, short-form video) across Instagram, Facebook , and TikTok for two related brands in the health and pain-relief space.

Business 1: Bond Osteopathy
Bond Osteopathy is my osteopathy clinic. I treat people for musculoskeletal issues - back pain, neck pain, joint and muscle complaints, posture, mobility, and injury recovery.
What I want to post:

• Educational content about the human body, common musculoskeletal problems, and how osteopathy helps
• Reels demonstrating stretches, mobility drills, posture tips, and "why does X hurt" explainers. I will record the videos and then you can edit them for me.
• Static posts and carousels breaking down anatomy, conditions, and self-care advice in plain language
• Content that builds trust and positions me as a knowledgeable, approachable practitioner and drives local patient bookings

Tone: professional but warm and accessible — no jargon that scares people off.
Business 2: Knotty Body

Knotty Body is a practitioner-formulated massage cream brand I founded. It's sold direct to consumers online (Shopify) and to allied health clinics. Because I'm an osteopath, the brand's whole positioning is "formulated by a hands-on practitioner who actually treats pain" — real credibility, not generic wellness fluff.
What I want to post:

• Product education — what the cream is, how and when to use it, who it's for
• Reels and short video showing the product in use (application demos, massage routines, pairing with stretches)
• Static posts and carousels
• Lifestyle and brand-building content that makes the product feel premium and trustworthy
• Content that drives online sales and supports clinic/wholesale interest

Tone: clean, premium, credible — health-led, not gimmicky.

What I'm looking for in you

• Proven social media content creation (reels + static)
• Strong short-form video editing
• Reliable, consistent output and good communication
• Bonus: experience with health, wellness, fitness, or e-commerce brands
• Bonus: Canva and basic graphic design

Ways of working

• I'll provide raw footage, product info, and direction; you turn it into finished, on-brand content
• Open to a content calendar/batching workflow
• Two distinct brands, so you'll need to switch between an educational clinical voice (Bond) and a premium product voice (Knotty Body)

To apply: Please start your reply with the word "KNOTTY" so I know you've read this properly, and include 2–3 links to reels you personally edited. Let me know your availability and your rate. Looking forward to seeing your work!

Thanks for your time

• James