Marketing Automation & CRM Specialist

Marketing Automation & CRM Specialist

GoHighLevel | ---------- v | CRM | Funnels | Automation | Integrations

Location: Remote — Philippines
Engagement: Part-time / Contract initially, with opportunity for ongoing work
Hours: Flexible, with some availability during Canadian Eastern Time preferred

About Us

Flemming Advisory is a Canadian accounting and advisory firm serving business owners and incorporated professionals.

We are building a modern digital client-acquisition system and are looking for a hands-on Marketing Automation & CRM Specialist to implement and maintain the technical infrastructure.

This is not primarily a graphic design, social media management, or general VA position.

We need someone who enjoys building systems, integrations and automations and can take a clearly defined business process and make it work technically.

What You’ll Build

Our core technology includes:

• ---------- v — website and front-end experiences
• GoHighLevel (GHL) — CRM, marketing automation, lead management and appointment booking
• Google Analytics / Tag Manager
• Email and SMS automation
• Webhooks and APIs
• Other integrations as required

A typical customer journey might look like:

Ad / Google / LinkedIn → ---------- v website → diagnostic or form → GoHighLevel → lead qualification → automated nurture → appointment → sales pipeline → client

Your job is to make that system work reliably.

Responsibilities

You will:

• Connect ---------- v forms and website experiences to GoHighLevel
• Configure GHL contacts, custom fields, tags and pipelines
• Build automated workflows based on lead behaviour and qualification criteria
• Create email and SMS nurture sequences from copy we provide
• Configure appointment calendars and booking workflows
• Build and troubleshoot inbound/outbound webhooks
• Work with REST APIs when direct integrations are unavailable
• Ensure lead-source and campaign attribution is captured correctly
• Configure GA4, Google Tag Manager and advertising conversion tracking
• Test complete customer journeys before launch
• Identify and fix broken workflows or data issues
• Document all automations and integrations that you build
• Recommend improvements when you see a simpler or more reliable way to accomplish something

You will not be expected to create our overall marketing strategy. We will provide the offer, customer journey, messaging and business logic.

We need you to turn those plans into working systems.

Required Experience

You should have strong practical experience with:

• GoHighLevel
• GHL workflows and automation
• CRM configuration
• Custom fields, tags and pipelines
• Forms and calendars
• Webhooks
• API integrations
• Zapier and/or Make
• Google Analytics 4
• Google Tag Manager
• Conversion tracking
• Troubleshooting integrations

Experience with ---------- v is highly desirable but not mandatory if you have strong experience connecting custom websites/applications to GHL through APIs and webhooks.

Basic understanding of HTML/CSS/JavaScript is an advantage.

What We’re Looking For

We value someone who:

• Thinks systematically
• Tests their own work
• Pays close attention to details
• Can troubleshoot rather than immediately saying something cannot be done
• Communicates clearly when blocked
• Documents what they build
• Understands the difference between a quick workaround and a reliable long-term solution
• Can work independently from a detailed implementation brief

We particularly value people who can say:

“There is a simpler way to accomplish this.”

Initial Project

Your first project will be to help complete our customer-acquisition infrastructure.

This will include:

1. Connecting our ---------- v website to GoHighLevel
2. Mapping website and diagnostic data into GHL
3. Configuring our CRM fields, tags and lead pipeline
4. Building lead qualification workflows
5. Building automated email /SMS follow-up
6. Connecting appointment booking
7. Implementing source and conversion tracking
8. Testing the complete journey from website visitor to booked consultation
9. Documenting the completed system

If the initial project is successful, there will be ongoing work improving automations, funnels, reporting and marketing operations.

How to Apply

Please include:

1. A short description of your GoHighLevel experience.
2. An example of a GHL automation or funnel you personally built.
3. Your experience working with APIs and webhooks.
4. Whether you have worked with ---------- v or another AI/custom website builder.
5. Your experience with GA4, GTM and conversion tracking.
6. Your hourly rate in USD.
7. Your typical weekly availability.

Please also answer this technical question:

A prospect completes a diagnostic on an external website. We need to send their contact information, diagnostic score, profession, lead source and answers into GoHighLevel. Based on the score and profession, GHL should place them into the correct nurture workflow and create an opportunity for qualified prospects.

Briefly explain how you would build this.

Applications that do not answer this question will not be considered.