Freelance Influencer Outreach & PR Specialist

DiamondsByMe is an international fine jewellery brand specialising in custom-made engagement rings, wedding rings and personalised jewellery.

We are looking for an Independent Influencer Outreach Specialis who can identify and approach relevant micro-influencers for collaborations with DiamondsByMe across multiple international markets.

You will receive a briefing for each campaign outlining the country, target audience, type of creator/account and collaboration we are looking for. From there, you will independently research suitable creators, build a targeted outreach list and contact them on behalf of DiamondsByMe.

Your main responsibility is to find the right people and generate genuine interest. Once a creator is interested in collaborating, you will hand the conversation over to our team to discuss the collaboration details and next steps.

We are looking for someone who can:

• Research and identify relevant micro-influencers and content creators based on a provided briefing
• Build high-quality, targeted influencer lists for specific countries and audiences
• Assess creators based on content quality, audience fit, engagement, brand fit and authenticity
• Find appropriate contact details and manage outreach via email and/or social media
• Personalise outreach rather than sending generic mass messages
• Follow up with creators when necessary
• Keep a clear overview of who has been contacted, responded, declined or shown interest
• Qualify interested creators before passing them on to our internal team
• Work independently across different markets and campaigns

We are not looking for someone who simply creates large influencer lists or sends mass outreach. Quality and relevance are more important than quantity. The creators you approach should genuinely fit DiamondsByMe, the campaign and the audience described in the briefing.

The main focus will be on micro-influencers (10.000 - 20.000 followers), but the exact creator profile may differ per campaign. For example, one campaign may focus on recently engaged couples, while another could target fashion, lifestyle, wedding or relationship-focused creators.

Experience with influencer marketing, PR, creator outreach or relationship management is preferred. Experience with jewellery, weddings, luxury, and lifestyle is a strong advantage.

You should be confident communicating professionally with creators and comfortable working independently from research through to initial relationship building.

This is intended to be an ongoing freelance collaboration, with outreach campaigns across different countries throughout the year.

o apply

Start your application with the word “OUTREACH for DBM” and include:

1. Examples of brands or influencer campaigns you have gathered or worked on
2. How you research and qualify micro-influencers for a specific campaign
3. Which tools you use for influencer research and outreach
4. An example of an outreach message you would send to a micro-influencer
5. Your hourly rate or preferred pricing structure

Applications without the requested word will not be considered.