Experienced Native-Style Static Ad Strategist for Meta Ads - Retainer, Performance Bonus and Equity Opportunity

We are not looking for someone who places a product image beside three generic benefit icons and calls it a Facebook ad.

We are looking for someone who understands how to make a static ad feel native to the feed while still selling with clarity and conviction.

We operate a growing portfolio of direct-to-consumer e-commerce brands and are looking for an experienced Native-Style Static Ad Strategist with a strong understanding of direct-response marketing, persuasive copywriting, manual research, and visual communication.

This is not an entry-level role. You must already have hands-on experience developing native-style static advertisements for Facebook and Instagram.

This is an ongoing position with a fixed retainer, performance bonuses, and significant long-term growth potential. Exceptional performers may eventually have the opportunity to become a Creative Director, lead a brand, or participate in the ownership of one of our brands.

WHAT WE MEAN BY NATIVE-STYLE STATIC ADS

We are referring to static Meta advertisements that feel natural inside the Facebook or Instagram feed instead of looking like polished corporate advertisements.

These may include:

• Real customer story and testimonial creatives
• Review and comment-based advertisements
• Social media post formats
• Reddit and forum-inspired formats
• Text message and conversation formats
• Founder notes and personal stories
• Editorial and article-inspired layouts
• Comparison and list-style advertisements
• Memes and culturally relevant formats
• Raw customer or product photography
• Product demonstrations communicated in a single image
• Other simple and believable formats that make people stop and read

We are not referring to media buying on native advertising networks such as Taboola or Outbrain.

THE ROLE

Your job will be to research, develop, create, and manage new native-style static advertising concepts for Facebook and Instagram.

We believe the best static ads are discovered before they are designed.

The final image may look simple, but the research, customer insight, hook, angle, copy, format, and visual hierarchy behind it must be exceptional.

Approximately 80 percent of this role is research and strategic thinking. The remaining 20 percent is turning that research into clear and compelling static advertisements.

Your research may include:

• Successful competitor static advertisements
• Meta Ad Library research
• Viral organic posts and social media content
• Reddit posts and personal stories
• Customer reviews and comments
• Forums and online communities
• Advertorials and editorial content
• Memes and emerging native content formats
• Emotional stories, frustrations, desires, objections, and transformations
• Successful video concepts that could be communicated in a single image
• Anything else that reveals what genuinely moves a particular audience

AI can assist with organizing information and exploring variations, but it cannot replace genuine manual research.

We do not need 50 slightly different headlines generated from the same prompt. We need someone who can uncover an original insight and turn it into a static concept strong enough to carry an entire advertising campaign.

YOUR WEEKLY RESPONSIBILITIES

Each week, you will:

1. Research and present approximately 20 to 25 strong native-style static advertising concepts.

These should be genuinely different concepts, not minor headline or layout variations.

2. Clearly explain the following for every concept:

• The target customer or avatar
• The customer's awareness level
• The central problem, desire, objection, or emotion
• The relevant product USP or proof point
• The proposed advertising angle
• The native format you recommend
• The proposed hook or central message
• The source or inspiration
• Why you believe the concept could perform

3. Receive direct feedback on which concepts are approved or rejected.

4. Turn approximately 10 to 15 approved concepts into production-ready static creative batches.

5. Write all necessary copy, including:

• On-image copy
• Headlines
• Subheadlines
• Calls to action where appropriate
• Supporting Meta headlines and primary text when required

6. Provide visual references, image direction, rough mockups, layout guidance, and clear instructions for our graphic designers.

7. Create deliberate variations that test meaningful elements such as:

• Hooks
• Customer avatars
• USPs
• Proof elements
• Images
• Native formats
• Visual hierarchy

8. Follow up with our designers and ensure that all assigned creatives are completed correctly and on time.

9. Review creative performance, identify why certain ads are winning or losing, and develop intelligent iterations based on the data.

Our designers can support final production and polishing. However, you must be capable of communicating your ideas visually and creating clear rough mockups in tools such as Canva or Figma.

Your responsibility is the research, big idea, angle, copy, native format, visual direction, production brief, iteration strategy, and timely handoff.

WHAT WE ARE LOOKING FOR

You should:

• Have proven experience developing native-style static Meta advertisements
• Be able to show real examples of native static ads you have worked on
• Understand direct-response marketing for DTC e-commerce brands
• Understand why native-looking creatives can outperform polished brand advertisements
• Know how to conduct deep manual customer and competitor research
• Be able to turn customer insights into compelling single-image advertisements
• Understand hooks, awareness levels, objections, desires, and buying motivations
• Understand how different customer avatars respond to different USPs
• Have strong direct-response copywriting skills
• Understand mobile-first visual hierarchy and readability
• Know how to match the creative format to the angle and customer
• Be able to develop meaningful variations without simply changing colors or individual words
• Understand metrics such as spend, CTR, CPC, CPA, conversion rate, and ROAS
• Be able to use performance data to develop stronger iterations
• Be comfortable creating bold and high-conviction marketing angles
• Know how to use strong and specific claims when they can be properly supported
• Understand that generic and overly safe advertising rarely wins competitive Facebook auctions
• Be able to create clear briefs and communicate effectively with graphic designers
• Be highly organized and dependable with deadlines
• Have excellent written English
• Be open to direct feedback and frequent testing

You do not need ten years of experience. However, you must demonstrate genuine hands-on experience with native-style static Meta ads and a strong understanding of why they work.

Experience limited to polished social media graphics, display banners, Amazon listing images, or generic AI-generated advertisements is not sufficient for this position.

This is not primarily a conventional graphic design, video editing, or media buying position. It is a research, copywriting, native-format concept development, and static creative strategy position.

COMPENSATION AND GROWTH

The compensation structure includes:

• A fixed ongoing retainer
• An additional bonus based on the advertising spend generated by your creatives
• Access to our internal spend-tracking system

Our tracking system allows strategists to see exactly how much advertising spend their creatives generate. You will be able to monitor your results and corresponding bonus in real time.

For the right person, this can become much more than a standard freelance position.

Strong long-term performers may receive:

• Increased responsibility
• Higher compensation
• Creative Director opportunities
• The opportunity to lead a brand
• Potential equity or partial ownership opportunities under a separate agreement

INITIAL TRIAL

The position will begin with a paid two-week trial.

During the trial, we will primarily evaluate:

• The quality and depth of your manual research
• Your understanding of native-style static advertising
• The originality and strength of your concepts
• Your ability to match avatars, USPs, angles, and native formats
• Your direct-response copywriting
• Your visual judgment and creative direction
• The clarity of your mockups and production briefs
• Your ability to create intelligent variations
• Your response to feedback
• Your reliability and communication

If the trial is successful, we would like to continue working together on an ongoing basis.

HOW TO APPLY

Please begin your proposal with the words "STATIC FIRST" so we know you read the complete job post.

Please also answer the following questions:

1. What experience do you have creating native-style static advertisements for Meta and Facebook ?

2. Please share your strongest native static ad examples. For each example, explain exactly what you were responsible for and include results, ROAS, CPA, or advertising spend where possible.

3. Choose one static ad from your portfolio and explain the target customer, USP, angle, native format, and why you believe the ad worked.

4. How do you normally research new native static advertising concepts?

5. How do you use performance data to develop new variations of a winning static ad?

6. What is your availability, and what fixed monthly retainer would you expect?

Please do not send only a general design portfolio. We specifically want to see direct-response, native-style static Facebook advertisements.

We are looking for someone ambitious who wants to become exceptional at native static advertising, not someone looking to make generic Canva graphics or complete only the minimum number of assigned tasks.