DM SETTER (beauty brand)

Instagram DM Setter / Sales Assistant
Beauty Education Brand

We’re looking for a confident, organised and sales-driven Instagram DM Setter to join our growing beauty education brand, Face of Brows / Brow Mastery.

This is not a general VA role.

Your main responsibility will be to work inside our Instagram DMs, build genuine conversations with potential students, follow up warm leads and help turn enquiries into enrolments for our online and in-person brow training programs.

You need to be confident speaking to people, following up consistently and moving a conversation towards a sale without sounding pushy or scripted.

Your role will include:

• Replying to incoming Instagram DMs, story replies and training enquiries
• Starting genuine conversations with potential students
• Daily outreach to warm followers, story viewers, poll voters and engaged leads
• Following up people who have previously enquired but haven’t enrolled
• Re-engaging older leads
• Working leads that come through our freebies, ManyChat flows, Reels and ads
• Asking the right questions to understand each lead’s goals and current situation
• Qualifying whether they are better suited to our online or in-person training
• Answering questions and confidently handling common objections
• Sending enrolment/payment links when appropriate
• Following up consistently until there is a clear outcome
• Keeping DM conversations organised and ensuring no warm leads are missed
• Tracking daily outreach, follow-ups, links sent and sales
• Providing a simple end-of-day report

Daily expectations:

You will be expected to consistently complete proactive outreach and follow-ups, not simply wait for enquiries to come in.

We are looking for someone who is motivated by results and understands that the goal of the role is to create genuine conversations that lead to enrolments.

You would be perfect for this role if you:

• Have previous DM setting, appointment setting, sales or lead generation experience
• Have excellent written English
• Know how to communicate naturally through Instagram DMs
• Are confident following up without being awkward or pushy
• Can use a script/framework while still sounding human
• Are comfortable handling objections
• Are organised and consistent with follow-ups
• Can work independently and take initiative
• Are reliable and responsive
• Are comfortable being measured against KPIs and sales results
• Ideally have experience within beauty, coaching, education or online courses

Experience using Instagram, ManyChat and online sales systems is highly preferred.

You must be available during hours that overlap with Sydney, Australia time (AEST/AEDT).

Weekly base rate + commission opportunities based on sales/results.

There is strong potential for this role to grow for the right person.

To apply, please include:

1. A short introduction about yourself
2. Your previous DM setting, sales or lead generation experience
3. Any previous KPIs, results or sales numbers you have achieved
4. What industries or businesses you have worked with
5. Your current availability and preferred working hours
6. Your expected hourly or weekly rate
7. Any experience you have with Instagram, ManyChat or online course sales

And lastly:

A potential student messages:

“I really want to do the training but I’m worried I won’t get clients afterwards.”

Please include exactly how you would reply to her in the DMs.

We are looking for someone warm, proactive, confident and genuinely good at building relationships — but most importantly, someone who understands how to move a warm lead towards a decision.