(Von) Content Strategist & Social Media Manager - Relationship Coaching Brand

JOB OVERVIEW

• Location: Remote
• Contract Type: Independent Contractor
• Position: Part-Time
• Hours: 20 hours per week
• Pay: $250 per month
• Brand: Relationship Coaching
• Time Zone: Availability to overlap with US working hours

ABOUT THE ROLE
I’m looking for a hands-on Content Strategist & Social Media Manager to help grow a relationship coaching brand focused on helping estranged parents and grandparents rebuild and strengthen relationships with their children and grandchildren.
This is not simply a role where you will be given a list of posts to create each week. I need someone who can think strategically, understand the audience, research competitors, analyse content and performance, identify opportunities and take ownership of the process from research → strategy → content creation → scheduling → analytics → optimisation.
You should be comfortable working independently, bringing ideas to the table and explaining why you believe certain content will work.

THE MAIN GOAL
The primary focus of this role is audience growth, reach and engagement.
The goal is to build a strong and relevant audience around the brand, increase visibility and establish the brand as a trusted voice within the relationship coaching space.
This means understanding what makes people stop scrolling, engage, share and follow, while ensuring the content remains relevant to the people the brand is trying to reach.

WHAT YOU’LL BE RESPONSIBLE FOR

Strategy & Research

• Research the target audience, including their questions, problems, emotions, concerns and interests.
• Research competitors and successful creators in the relationship coaching and family/relationship space.
• Analyse existing content and identify what is working, what isn’t and why.
• Develop and maintain content pillars, themes and a platform-specific strategy.
• Identify content gaps, trends and opportunities.
• Use audience response and analytics to continually improve the strategy.

Content Creation

• Develop content ideas, angles and hooks.
• Create engaging short-form and other social media content.
• Write captions, titles, descriptions and CTAs.
• Adapt content to the brand’s voice and different platforms.
• Edit short-form and other video content.
• Create social media graphics and YouTube thumbnails.
• Repurpose existing content into new formats.
• Develop different creative angles around topics that are already performing well.

AI can be used to support your workflow, but the final content must have genuine human judgement, creativity and personality.

Planning & Publishing

• Build and manage the content calendar.
• Schedule and publish content across relevant platforms.
• Ensure content, captions, CTAs, links and formatting are correct.
• Keep the content workflow organised and ahead of schedule.

Analytics & Growth

• Monitor views, reach, watch time, retention, engagement, saves, shares, comments, follower growth and other relevant metrics.
• Identify patterns in what is performing well and use those insights to double down on successful topics, formats and content approaches.
• Identify high-performing content and develop new angles, variations and repurposing opportunities.
• Test different hooks, topics, formats, CTAs and content approaches to understand what resonates best.
• Use analytics and audience response to continually refine and improve the content strategy.
• Recommend what should be created more of, changed or stopped.

Community

• Monitor and respond to comments and basic messages.
• Encourage meaningful audience interaction and conversation.
• Identify audience questions and recurring themes that could become future content.
• Escalate anything requiring the owner’s input.

WHAT I’M LOOKING FOR

• Experience in content strategy and social media management, preferably for a personal brand, creator, coach, educator or similar business.
• Strong understanding of TikTok, Instagram and YouTube.
• Strong understanding of audience and competitor research.
• Strong content creation and copywriting skills.
• Ability to create engaging content that feels natural and authentic to the brand.
• Ability to analyse content performance and turn data into action.
• Strong video editing skills.
• Strong graphic design skills, including creating social media graphics and YouTube thumbnails.
• Understanding of SEO/keyword research for social media and YouTube.
• Able to work independently and take ownership.
• Strong attention to detail and ability to meet deadlines.

AI & ORIGINALITY
Please read this carefully before applying.
AI tools can be used to support your workflow, but the final content must demonstrate your own creativity, judgement and understanding of the audience and brand.
I’m looking for someone who can take an idea, develop it, add their own perspective and create content that feels natural, engaging and authentic, rather than generic or formulaic.
If you rely heavily on AI to produce your content without adding meaningful human input, this role will not be the right fit for you.

APPLICATION & SELECTION PROCESS
Please note that shortlisted applicants will be required to complete a practical trial before a hiring decision is made.
The trial will give you the opportunity to demonstrate your ability to think strategically, understand an audience, develop content ideas and create content.

HOW TO APPLY
Please answer these 4 questions in your application:
1. Please share social media accounts that you’ve personally worked on or managed and briefly explain your role and what you were responsible for.

2. Please share links to examples of content you have personally created, particularly hooks, captions, videos or other social media content.

3. Imagine you are taking over the social media for a personal brand you’ve never worked with before. What would you want to understand first before creating or recommending content?

4. What tools do you currently use for content creation, scheduling, analytics, SEO/keyword research and video editing?
Please make sure your answers are your own and give us a genuine understanding of your experience and approach.