Ads Specialist — Google Ads & Meta (B2B Lead Gen)

Part-Time Paid Ads Specialist — Google Ads & Meta (B2B Lead Gen)

We are a China-based sourcing and fulfillment company serving Shopify
and WooCommerce sellers in the US and Europe. We are launching paid
acquisition and need someone to build and run the day-to-day operation.

IMPORTANT: This is B2B lead generation, not e-commerce product selling.
Our conversion event is a quote request form, not a purchase. If your
experience is only in dropshipping product ads, this role will be a
difficult fit.

WHAT YOU'LL DO:

• Build and maintain Google Search campaigns (our primary channel)
• Run Meta campaigns for retargeting and cold traffic
• Daily monitoring: budget pacing, CPL, disapprovals, account health
• Weekly search term report cleanup and negative keyword management
• Maintain custom audiences and retargeting segments
• Upload and rotate creatives supplied by our design team
• Produce a weekly performance report (template provided)
• Flag problems early — we would rather hear about a spike on Tuesday

than read about it in Friday's report

REQUIREMENTS:

• 2+ years hands-on Google Ads experience (Search campaigns specifically)
• Working knowledge of Meta Ads Manager
• Solid understanding of conversion tracking: GA4, Meta Pixel,

Conversions API, offline conversion import

• Comfortable working with a small budget where every dollar is visible
• Good written English for reporting and ad copy review
• Available during 9am-6pm China Standard Time (UTC+8)

NICE TO HAVE:

• Google Ads certification (please share your Skillshop profile)
• Experience with lead-gen accounts where lead QUALITY mattered,

not just volume

• Experience in logistics, SaaS, or B2B services

WHAT WE PROVIDE:

• Campaign strategy and budget decisions (you execute and advise,

you don't decide the budget alone)

• All creative assets
• Direct access to our growth lead for questions

HOURS: 15-20 hours per week to start, potential to grow
SALARY: $700-1,200/month depending on experience
START: Immediately

TO APPLY - please include:
1. Screenshots of a Google Ads account you managed (blur client names
and spend if needed) showing campaign structure and results
2. Describe one campaign where you REDUCED cost per lead. What did you
change, and how did you know it worked?
3. Answer this: "A lead-gen campaign is generating cheap leads but the
client says none of them are qualified. What are the first three
things you check?"
4. Start your reply with the word "FULFILL" so I know you read this