Social Media Scheduling Manager

01 Position Summary

Owns the social media content calendar and publishing schedule for Parkwood Village. Takes approved, finished content from the Content Designer/Editor and the outsourced Edit & Design partner and manages when and where it goes live — building the publishing calendar, coordinating timing across platforms, and overseeing the outsourced Social Media partner's posting cadence.

02 Key Responsibilities

• Build and maintain the social media content calendar across all platforms.
• Schedule and publish approved content using social media scheduling platforms (e.g. Meta Business Suite, Hootsuite, Later).
• Confirm content has completed approval before it is scheduled or goes live.
• Coordinate publishing timelines with the Content Designer/Editor and the Managing Director & COO.
• Manage the workflow and relationship with the outsourced Social Media Programming partner, ensuring posting cadence and deadlines are met.
• Monitor optimal posting times and frequency per platform, adjusting the schedule accordingly.
• Maintain a rolling publishing pipeline, flagging gaps or upcoming deadlines to relevant stakeholders.
• Track publishing performance (reach, engagement, timing effectiveness) and report on scheduling outcomes.
• Manage rescheduling and contingency planning when content is delayed or campaigns change.

03 Skills & Experience

Essential

• Experience managing social media scheduling and publishing across multiple platforms.
• Proficiency with scheduling tools such as Meta Business Suite,
• Strong organizational and calendar management skills.
• Understanding of platform-specific best practice for timing and posting frequency.
• Able to coordinate across multiple stakeholders and manage approval-dependent workflows.

Desirable

• Experience in hospitality, leisure, golf, or community/lifestyle marketing.
• Familiarity with analytics and reporting tools (Meta Business Suite Insights, Google Analytics).
• Experience managing outsourced or third-party content and social media partners.