Digital Marketing Specialist – Local SEO, GBP & Google Ads (Roofing/HVAC Clients)

WHEN TO HIRE: Now — ongoing role, part-time to start.

We are a digital marketing agency serving roofing and HVAC contractors in the US and Canada. We’re looking for a hands-on marketing specialist to execute the actual client-facing services we sell — Google Business Profile management, Google Ads campaigns, and local SEO — for our contractor clients.

ROLE & RESPONSIBILITIES (based on client tier):
Starter tier clients:
1. Google Business Profile (GBP) optimization and ongoing management
2. Review generation and management strategy
3. Monthly performance summary report
Growth tier clients (in addition to above):
4. Setting up and actively managing Google Ads campaigns
5. Setting up call tracking so we can attribute leads accurately
6. Detailed monthly reporting with call/lead breakdown
Premium tier clients (in addition to above):
7. In-depth local SEO (on-page content, local citations, backlink building)
8. Building dedicated service landing pages (e.g., “Emergency Roof Repair [City]”)
REQUIREMENTS:

• Minimum 1-2 years hands-on experience managing real Google Business Profiles for clients — must be able to share live GBP links or before/after screenshots as proof
• Minimum 1 year setting up and managing live Google Ads campaigns with a real budget (not just training/course projects) — Google Ads Search Certification strongly preferred
• Working knowledge of local SEO fundamentals: citation building (e.g. BrightLocal, Whitespark, or manual), on-page optimization, local link building
• Experience setting up call tracking (e.g. CallRail or similar) is a plus, not mandatory
• Comfortable building simple, clear client-facing reports (Google Sheets, Looker Studio, or similar)
• Strong written English, since this person may occasionally need to explain results in simple terms for client-facing reports
• Detail-oriented, able to work independently and flag issues proactively — I will be relying on this person’s technical judgment since my own background is in sales, not execution
• Bonus: experience specifically with home service/trades clients (roofing, HVAC, plumbing, electrical)

BUDGET: to be discussed, part-time (15-20 hours/week), with the goal of transitioning to full-time as we sign more clients and your workload grows with real client accounts.
TIMELINE: Looking to start within the next 1-2 weeks, as our first clients are expected soon.
To apply, please reply with:

• Your relevant experience/portfolio (GBP, Google Ads, local SEO examples)
• Whether you’re currently available part-time or full-time
• Your hourly rate expectation
• Any relevant certifications (Google Ads, Google Analytics, etc.)