AI Video Content Creator – Fashion & E-Commerce

We are seeking a highly creative AI Video Content Creator to support our e-commerce apparel brand in creating engaging, high-quality video content inspired by current viral trends across TikTok, Instagram Reels, and social media.

The main focus of this role is to stay on top of trending and viral content, identify concepts that align with our brand, and recreate or adapt those concepts using our products and AI creative tools. You should have a strong understanding of what makes short-form content visually engaging, shareable, and relevant while maintaining a polished fashion and lifestyle aesthetic.

This is not simply an AI generation role. We are looking for someone who actively follows social media trends, understands viral content formats, and can take inspiration from existing content and turn it into original, brand-relevant videos.

Selected applicants will be asked to complete a creative test by producing a short video using one of our products so we can evaluate creativity, realism, trend interpretation, and overall execution.

Responsibilities

• Research and monitor current viral content, emerging trends, video formats, editing styles, and creative concepts across TikTok, Instagram Reels, and other relevant platforms
• Identify viral videos and concepts that can be adapted creatively to feature our apparel and products
• Create high-quality, realistic AI-generated videos using our products while maintaining accurate product appearance
• Transform reference videos and trending concepts into original content that fits our brand identity
• Develop lifestyle, fashion, editorial, and social-first video concepts designed to capture attention quickly
• Use AI video and image-generation tools to create realistic models, environments, movement, and product-focused content
• Maintain consistency in models, garments, product details, lighting, and environments throughout video sequences
• Collaborate with the Marketing Director to execute creative direction and develop new content ideas
• Edit and refine videos for short-form platforms, including pacing, transitions, music, text, and other trend-relevant elements
• Iterate quickly based on feedback and continuously improve realism and content quality
• Stay current with new AI video tools, social media trends, viral formats, and creative workflows

Qualifications

• Strong experience creating AI-generated video content, especially realistic lifestyle or fashion content
• Demonstrated experience with AI video-generation platforms such as Higgsfield or similar tools
• Strong understanding of TikTok, Instagram Reels, viral content, and short-form social media trends
• Ability to recognize why a piece of content is performing well and creatively adapt the concept for a fashion/e-commerce brand
• Strong visual eye for fashion, lifestyle photography, composition, lighting, movement, and realism
• Ability to maintain accurate products and consistent models throughout AI-generated video sequences
• Experience with video editing and post-production tools
• Graphic design and AI image-generation experience is a plus
• Familiarity with fashion, apparel, beauty, or lifestyle brands strongly preferred
• Excellent attention to detail and ability to follow creative direction
• Ability to work independently, move quickly, and meet deadlines

Rate

Based on experience and portfolio.

Application Requirements

Please provide:

• Links to your portfolio showcasing AI-generated videos, preferably fashion, lifestyle, beauty, or e-commerce content
• Examples of short-form or social media content you have created
• A brief description of the AI tools you currently use for video creation
• An example of a recent viral video or trend you believe could be creatively adapted for a fashion brand, and briefly explain how you would approach it

Creative Test: Candidates selected to move forward will be provided with one of our products and asked to create a short AI-generated video based on a reference or viral content concept. The test will be used to evaluate your ability to maintain product accuracy, interpret trends, create realistic visuals, and produce engaging social-first content.

See link for examples of the type of work and quality we are looking for:
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