ADS MANAGER

Paid Ads Manager

We are looking for an experienced Paid Ads Manager to join our creative agency, managing advertising campaigns across a varied portfolio of clients in hospitality, events, wellness, professional services and other industries.

This role requires someone who can plan, build, monitor and improve campaigns while communicating results clearly. You should be comfortable managing multiple accounts, working to quick deadlines and adapting campaigns as client priorities, budgets and creative assets change.

Key Responsibilities
Plan, build and manage paid advertising campaigns across Meta Ads and Google Ads.
Develop campaign strategies based on each client’s goals, audience and available budget.
Manage campaigns focused on lead generation, bookings, sales, website traffic, awareness and event promotion.
Build suitable campaign, ad-set and audience structures.
Set up prospecting, retargeting and remarketing campaigns.
Complete audience, keyword and competitor research.
Work with the creative team to identify effective messaging, formats and advertising assets.
Write and test clear, persuasive ad copy.
Monitor campaign performance, budgets and pacing.
Test different creative assets, audiences, placements and campaign objectives.
Optimise campaigns based on reliable performance data.
Set up and review tracking through Meta Pixel, Google Tag Manager, Google Analytics and platform conversion tools.
Troubleshoot tracking, attribution, account-access and campaign-delivery issues.
Produce clear reports that explain performance, insights and recommended next steps.
Manage multiple advertising accounts within a fast-moving agency environment.
Respond professionally to feedback and adjust campaigns as client requirements develop.
Essential Requirements
Minimum of two years’ professional paid advertising experience.
Intermediate to advanced knowledge of Meta Ads Manager.
Strong working knowledge of Google Ads.
Experience managing campaigns across multiple client accounts.
Understanding of campaign objectives, audience targeting, bidding, budgets and attribution.
Experience with lead-generation, conversion, booking and ecommerce campaigns.
Good knowledge of Meta Pixel, Google Analytics 4 and Google Tag Manager.
Ability to evaluate key metrics such as CPM, CTR, CPC, CPA, ROAS and conversion rate.
Strong analytical and problem-solving skills.
Excellent attention to detail when building, monitoring and reporting on campaigns.
Very high standard of written and spoken English.
Ability to write clear and effective advertising copy.
Strong communication skills and a professional approach to client feedback.
Ability to manage multiple deadlines, budgets and campaigns simultaneously.
Reliable access to high-speed internet and a suitable remote working environment.
The Ideal Candidate

You are commercially aware, organised and comfortable taking responsibility for advertising performance. You can move beyond simply launching campaigns and explain what is working, what is not working and what should happen next.

You understand the relationship between creative quality, audience targeting, campaign structure and the customer journey. You are confident making decisions based on data while recognising when a campaign needs stronger creative, a better offer or an improved landing page.

You communicate clearly, manage budgets carefully and keep accounts structured so campaign activity can be easily reviewed by the wider team.

Application

Please include:

A short introduction outlining your paid advertising experience.
Examples of campaigns or accounts you have managed.
Relevant results, including budget ranges and key performance improvements.
Details of your experience with Meta Ads and Google Ads.
Examples of your tracking and analytics experience.
Any relevant certifications.
Your general availability and typical reporting process.