Social Media & Community Manager With ManyChat Automation Expertise

I am a teacher and the creator of an educational company that creates beginning reading and phonics resources for kindergarten, first grade, and second grade teachers.
My mission is to take reading research and turn it into simple classroom routines teachers can use immediately.
I am growing my presence across TikTok, Instagram, Facebook , YouTube, Pinterest, and LinkedIn. I plan to publish approximately 14-20 short form videos each week.
I am looking for an experienced Social Media and Community Manager who can help me turn that content into audience growth, email subscribers, product sales, and meaningful relationships with teachers.
This has the potential to become a consistent, long term position for the right person.

The Main Problem I Need You to Solve
My videos frequently include direct calls to action asking viewers to comment or message me for a free resource, product, or link.Right now, people are commenting and sending direct messages, but I do not have the time or systems to respond consistently. Interested teachers are sometimes left without an answer or without the resource they requested.
Your primary responsibility will be to make sure interested teachers receive timely, accurate, friendly responses and are directed to the correct free resource, email funnel, product, or support information.
No genuine lead or customer question should be ignored.

Primary Responsibilities
Social Media Scheduling and Publishing
You will:

• Schedule approximately 14-20 short form videos each week
• Publish content across TikTok, Instagram, Facebook , YouTube, Pinterest, and LinkedIn
• Write compelling, accurate descriptions that capture attention
• Adapt descriptions and calls to action for each platform
• Create strong titles for YouTube Shorts
• Add appropriate keywords, hashtags, links, and platform settings
• Confirm that every post is published correctly and on schedule
• Check links, tags, captions, thumbnails, and calls to action before publishing
• Track which video, offer, link, and ManyChat keyword are connected

Finished videos will be provided by my video editor. You will not be responsible for editing videos.

ManyChat Setup and Management
You must have proven, hands-on experience with ManyChat.
You will:

• Audit and organize my ManyChat account
• Connect all eligible social media accounts correctly
• Build keyword-triggered comment and direct message automations
• Deliver the correct free resource or product link when someone comments a designated word
• Build Instagram and Facebook comment-to-message workflows
• Build eligible TikTok direct message workflows
• Create welcome messages and default replies
• Develop simple lead qualification and product recommendation flows
• Use tags, custom fields, and segmentation to organize contacts
• Test every automation before it goes live
• Monitor flows for errors, broken links, and missed messages
• Review performance and recommend improvements
• Document every automation so another team member can understand it

You should understand the difference between simple keyword automations and AI-assisted conversational flows. Automated conversations must sound like my voice: warm and helpful, not robotic, deceptive, or overly aggressive. We can create these together.

Community Management
You will monitor comments and direct messages across all six platforms.
You will:

• Check new comments and messages consistently
• Respond warmly in the Primary Playdate brand voice
• Answer common questions using approved information
• Send people to the correct free resource or product
• Create & Encourage natural, meaningful conversation in the comments
• Ask thoughtful follow-up questions when appropriate
• Thank teachers who share experiences and success stories
• Identify potential testimonials and user-generated content
• Hide or report spam when appropriate
• Escalate complaints, sensitive messages, legal questions, refund requests, and complicated customer-service issues to me
• Maintain a frequently asked questions and approved-response library
• Never invent an answer when you are unsure

The goal is genuine community engagement. I do not want generic, repetitive, or fake-looking comments posted simply to increase activity.
Copywriting Descriptions
Create descriptions that

• Open with a compelling hook
• Explain the value of the video clearly
• Speak directly to kindergarten, first grade, and second grade teachers
• Include a clear, accurate call to action
• Use keywords teachers are likely to search
• Match my natural, friendly, teacher-to-teacher voice
• Lead viewers to act on the CTA

You may use AI to assist with drafting and organization.

Ideal Candidate
The right person will:

• Have proven experience building and managing ManyChat automations
• Understand Instagram, Facebook , TikTok, YouTube, Pinterest, and LinkedIn
• Have experience scheduling high-volume short form content
• Be an excellent English writer
• Understand the differences between platform audiences
• Write warm, engaging, natural responses
• Be highly organized and detail-oriented
• Check links and workflows carefully
• Meet deadlines consistently
• Communicate clearly and promptly
• Use good judgment when d ---------- what to answer and what to escalate
• Be comfortable learning education and phonics terminology
• Care about creating an excellent experience for teachers
• Be interested in consistent, long term work

Experience with education brands, teacher creators, digital products, TPT, email marketing, or online course businesses is highly desirable.

Required ManyChat Experience
Please do not apply if you have only watched tutorials about ManyChat but have not built and managed live automations.

You should be able to demonstrate experience with:

• Comment-to-DM automation
• Keyword triggers
• Tags and segmentation
• Custom fields
• Email collection
• Conditional logic
• Follow-up sequences
• AI-assisted flows
• Testing and troubleshooting
• Meta messaging requirements and communication windows

Brand Voice should always sound:

• Knowledgeable but easy to understand
• Friendly and conversational
• Encouraging and respectful
• Like one experienced teacher helping another teacher

Responses should never feel cold, overly corporate, argumentative, or aggressively sales-focused.

How to Apply
I plan to interview candidates over the next two weeks.

Email me at: ----------

1. A short introduction explaining your relevant experience
2. Examples or screenshots of ManyChat workflows you personally built
3. A description of your most successful comment-to-DM or lead-generation automation
4. Social media accounts you have managed
5. Your experience with Instagram, Facebook , TikTok, YouTube, Pinterest, and LinkedIn
6. Your availability and preferred working hours
7. Your proposed hourly rate
8. The number of hours you estimate this position will require each week
9. Confirmation that you can check comments and direct messages consistently
10. An explanation of how you determine when a message should be handled automatically, answered personally, or escalated to the business owner
11. The word “MANYCHAT” in the subject line of your application so I know you read the entire description

Please do not send a generic application. I am specifically looking for someone who combines social media management, community engagement, copywriting, and genuine ManyChat automation expertise.