Head of Performance Marketing

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

Key Responsibilities

• Develop and optimize paid social strategies on Meta and TikTok to drive ROI and growth.
• Analyze campaign performance and optimize spend, targeting, and creatives.
• Align email marketing efforts with paid media strategies.
• Lead, mentor, and develop media buying, creative, and CRO teams.
• Foster collaboration, innovation, and performance excellence.
• Oversee team recruitment, training, and professional development.
• Collaborate with creative teams on high-performing ad creatives and copy.
• Lead A/B testing and optimize creative performance.
• Improve landing pages, user experience, and conversion rates through CRO testing.
• Build scalable processes and SOPs for creative, paid search, and social campaigns.
• Ensure efficient collaboration across cross-functional teams.
• Maintain Meta and TikTok certifications.
• Stay updated on performance marketing, social advertising, and CRO trends.

Qualifications:

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross-functional teams.
• Track record of building scalable workflows for creative and performance marketing.
• Data-driven mindset with sharp analytical and optimization skills.
• Excellent communicator, highly organized, and results-focused.

What We Offer:

• Competitive salary base
• Permanent remote setup
• Unlimited free access to MAG School courses and SOP Library
• Opportunities for professional development and career advancement

Ready to take your skills to the next level? If this role feels like the right fit for you, don’t wait—apply today and join a team where your impact truly matters.

Have questions or want to follow up on your application? Feel free to reach out to us at ----------