GoHighLevel + Marketing Implementation VA for U.S. Health-Coaching Brand — Part-Time, Long-Term

ABOUT THE BUSINESS

I am Mike Thompson, owner of SelfCare Sustained LLC, a health-coaching and wellness-education business based in Georgia, USA.

I am a Precision Nutrition Level 1 Certified Coach, newspaper wellness columnist, author, speaker and water-fitness instructor.

SelfCare Sustained primarily serves men 50+ while also providing selected coaching programs and wellness education for adults 50+. We help people improve their nutrition, movement, sleep, stress recovery and overall Deep Health.

I already have articles, coaching frameworks, videos, program materials and a GoHighLevel account. I need a dependable implementation assistant who can organize the technology, build a coherent lead-generation system and keep it operating.

This is not a position for someone to invent my health opinions or business strategy. I will provide the coaching direction and approve the content. Your job is to turn approved plans and content into functioning systems.

THE PRIMARY MISSION

Your first major assignment will be to build and maintain one complete lead pathway:

Deep Health Scorecard landing page → form → tags → GoHighLevel pipeline → five -email nurture sequence → appointment calendar → follow-up

The system must work correctly from beginning to end and be simple enough for me to understand and use.

CORE RESPONSIBILITIES

1. GoHighLevel implementation

• Audit and organize my existing GoHighLevel account
• Build and maintain landing pages, forms, tags, pipelines and calendars
• Create and troubleshoot email and SMS workflows
• Load approved email copy and schedule campaigns
• Test every automation before launch
• Identify broken links, missed triggers, duplicate workflows and delivery problems
• Keep the system organized and documented
• Provide simple screen-recorded explanations of completed work

2. Website and lead-generation support

• Connect landing pages, forms and calls to action
• Make basic website updates
• Check mobile display, links and forms
• Help build the Deep Health Scorecard lead flow
• Later, help create a program waitlist
• Track where leads come from and where they stop in the process

3. Content implementation

I will normally record one 8–12-minute teaching video each week. You will:

• Create approximately three short, captioned clips using CapCut or a similar tool
• Load and schedule approved social-media content
• Format approved articles, email s and posts
• Create simple, on-brand graphics when needed
• Never invent or publish my health opinions without my approval

4. Lead and inquiry follow-up

• Send approved responses to routine inquiries
• Update contact records and pipeline stages
• Make sure interested people receive timely follow-up
• Refer all medical, medication, marital, grieving, crisis-related, angry or otherwise sensitive messages directly to me
• Never diagnose, prescribe, promise a cure or suggest that health coaching replaces medical care

5. Daily communication

At the end of every working day, send this three-bullet report:

• DONE TODAY:
• STUCK ON:
• NEED FROM MIKE:

Dependable communication is essential. If you encounter a problem, report it promptly, document what you tried and continue with another useful task whenever possible.

Going silent is not acceptable. Honest, timely communication is always better than pretending everything is fine.

REQUIRED EXPERIENCE

Please apply only if you have personally built and troubleshot systems inside GoHighLevel.

You should be able to demonstrate experience with several of the following:

• GoHighLevel funnels and landing pages
• Forms, tags and pipelines
• Calendars and appointment workflows
• Email and SMS automations
• Workflow testing and troubleshooting
• Domain or website connections
• Contact management
• CapCut or similar short-video editing
• Canva
• Google Drive, Docs and Sheets
• Loom or another screen-recording tool

You do not need to know every tool perfectly. However, you must be able to learn independently, communicate honestly and show which GoHighLevel systems you have personally built.

THE PERSON I AM LOOKING FOR

You are:

• Dependable and consistent
• Honest when you make a mistake or do not know something
• Comfortable asking clear, organized questions
• Able to troubleshoot before requesting help
• Careful with private business and client information
• Able to follow written instructions
• Willing to document your work
• Interested in a stable, long-term role
• Respectful of a health-coaching business grounded in integrity, service, excellence and faith-informed purpose
• Comfortable working within ethical, evidence-informed coaching boundaries

SCHEDULE, COMMUNICATION AND HEALTHY WORKING HOURS

This is initially a part-time position of approximately 20 hours per week.

My time zone is U.S. Eastern Time.

Important schedule information:

• I am normally unavailable from 7:00–11:00 a.m. Eastern Time on weekdays.
• I am generally available to answer questions and review work between 11:00 a.m.–7:00 p.m. Eastern Time.
• Preferred live Zoom windows are 5:00–7:00 a.m. or 5:00–7:00 p.m. Eastern Time.
• I do not expect you to work overnight or remain available throughout my entire workday.
• I do not want you sacrificing adequate sleep or damaging your health to maintain this position.
• Much of the work can be completed independently during hours that are healthy and sustainable for you.
• We will agree in writing on one dependable daily overlap or reporting window.
• In your application, state the specific Eastern Time window you can consistently maintain without disrupting your normal sleep schedule.

Reliable communication matters more than working the same hours I work.

PAY AND TRIAL PROCESS

Starting compensation is $400–$600 USD per month for approximately 20 hours per week, depending on demonstrated GoHighLevel experience and ability.

The selection process will be:

1. Written application
2. Approximately 15-minute Zoom interview for selected candidates
3. The same paid three-hour skills test for three finalists
4. Payment of $35 USD for the test, paid regardless of whether you are selected
5. The selected candidate begins a 30-day working trial
6. Performance and compensation review after 30 days
7. Opportunity for a stable, long-term role and increased responsibility if the relationship is successful

Approximately 10% of the role may include paid training in my coaching philosophy, audience, marketing approach, content standards and business systems.

PAID SKILLS TEST

Finalists will receive identical instructions and source material.

The test will involve building a small GoHighLevel workflow with dummy contacts. It may include:

• Creating a form
• Applying a tag
• Moving the contact into a pipeline
• Sending a confirmation email
• Creating an owner notification
• Testing the complete workflow
• Recording a short walkthrough
• Submitting the daily three-bullet report

APPLICATION INSTRUCTIONS

Begin your application with these exact words:

DEEP HEALTH GHL

Applications that do not begin with those words may not be reviewed.

Please answer all three questions in your own words:

1. Describe one GoHighLevel system you personally built. What was the funnel or workflow, what broke, and how did you find and fix the problem?
2. What specific overlap or reporting window can you commit to every working day? State the hours in U.S. Eastern Time. Please propose a schedule that allows you to maintain normal, healthy sleep.
3. Finish this sentence honestly:

“The last time a client stopped hearing from me, it was because…”

Also include:

• Your current internet speed
• Your backup plan for power or internet interruptions
• A link to a short screen recording showing a GoHighLevel system you personally built, if available
• Your desired monthly compensation for 20 hours per week
• Your earliest available starting date
• Whether you currently work for other clients and during what hours
• The normal working schedule you would prefer for this position

Please do not submit a generic cover letter. I am more interested in specific, honest answers than polished marketing language.

If you are technically capable, communicate reliably and want to help build a meaningful health-coaching business for the long term, I look forward to hearing from you.

Mike Thompson
SelfCare Sustained LLC
Richmond Hill, Georgia, USA