Social Ads Expert

We’re a RevOps firm based in Boston serving cabinet, countertop, and kitchen/bath showrooms across the US. We've been in business for 15 years and have exhibited or spoken at almost all major industry trade shows.

We are looking for a social ads implementor to own our Instagram/Facebook/LinkedIn presence, driving inbound leads through curated, top-tier organic and paid content.

Responsibilities:

• Design and auto-schedule a content calendar with a strategic mix of posts
• Produce reels, carousel and static image posts in collaboration with our current sales team
• Develop content for the sales stages of awareness, interest and decision with relevant hooks and calls to action
• Resonate with the pain points of showroom owners, design-build companies and multi-location fabricators
• Repurpose our weekly podcast into 12 reels and 12 static posts each
• Publish at least 1 quality post per day on Instagram and Facebook
• Publish 1 quality post per week on LinkedIn
• Use AI tools to generate captions and sticky copy efficiently
• Write compelling bios and calls to action across the 3 platforms to drive appointments
• Maintain a 24-hour story at all times
• Automate inbound DMs and forms into our CRM
• Set up retargeting campaigns across the 3 platforms with complete and up to date pixel audiences
• Expand lookalike audiences from retargeting lists and lead email lists
• Launch DM campaigns to drive high-intent conversations from warm audiences
• Provide weekly performance summaries every Friday
• Be proactive in rotating creatives to prevent ad fatigue and in making strategy suggestions that improve results
• After your first 30 days, success will be defined as at least 1 qualified inbound lead generated every week

Requirements:

• 5+ years experience in creating high-quality content and maintaining top-tier profile aesthetics
• Proven results in generating inbound B2B leads from social media
• Proficiency in CapCut, Canva, Opus or equivalent tools
• Expert knowledge in Instagram/Facebook/LinkedIn ads managers, audience creation and attribution automations
• Highly proactive in making suggestions and implementing solutions
• Self-directed, organized, dependable and amicable
• Understanding of the home services or design and build industry is a big plus

Note: This role starts at 40 hours per month, with an opportunity to grow to 80 hours per month by managing our clients' social ads as well. There will be a 30-day evaluation period.