Social Media & Marketing Virtual Assistant

About Us
We're a growing chiropractic practice dedicated to helping our patients live healthier, pain-free lives. We've built our reputation on genuine care, strong systems, and a warm, professional presence — both in the office and online. As we grow, we're looking for someone who wants to take real ownership of how we show up on social media and help us build the marketing systems that support that growth.

Role Mission
As our Social Media & Marketing Virtual Assistant, you will own our social media workflow from idea to publication to analysis — not just execute a list of tasks handed to you. This position is crucial to building a consistent, strategic social presence that reflects our brand and connects with our community, while freeing up the practice owner from having to manage every step. As you grow into the role, you'll also support our Operations Manager with broader marketing and administrative work, contributing directly to how efficiently and professionally our practice runs.

Who We Are Looking For
The ideal candidate is a highly organized, proactive professional with a genuine interest in social media and a track record of turning ideas into finished, published content. You are creative, detail-oriented, and comfortable researching trends and translating them into relevant, on-brand content. You thrive working independently, follow SOPs precisely, and aren't afraid to give candid feedback or ask questions when something is unclear. You're resourceful rather than someone who waits to be told what to do next, and you're looking for a long-term role where your responsibility — and your voice in the strategy — can grow over time.

Responsibilities & Expectations

Social Media & Marketing (primary focus — owning idea → plan → creation → publication → analysis):

• Research current social media trends, topics, and content opportunities within our niche
• Use AI tools to assist with research, ideation, content analysis, and workflow efficiency
• Develop and maintain a monthly content calendar and bring strategic content ideas to regular planning meetings
• Direct the practice owner on what content or raw video needs to be recorded, then turn raw footage into polished Reels and edited short-form video
• Write and refine captions; create graphics and carousels in Canva
• Schedule and publish content, assist with Instagram Stories, and repurpose existing content into new formats
• Monitor comments and DMs and respond appropriately within established guidelines
• Track social media analytics, identify what's performing, and recommend what to do more or less of

Marketing & Administrative Support (secondary, as you learn our systems, working with our Operations Manager):

• Run text and email campaigns and build email nurture sequences in Flo Desk
• Create marketing graphics, complete data entry, and organize/update marketing data
• Support patient follow-up and reactivation campaigns, and respond to routine patient texts/emails using established processes
• Complete other documented backend tasks that don't require being in the office
• As this is a healthcare practice, some tasks may eventually involve our practice management/EHR system and direct patient communication — confidentiality, professionalism, and strict adherence to our privacy and security procedures are mandatory

Required Experience & Skills

• Extremely detail-oriented, organized, and reliable with deadlines and follow-through
• Proactive and resourceful — you notice opportunities and bring ideas rather than waiting for direction
• Creative, genuinely interested in social media, and skilled at turning trends into relevant content
• Strong written English communicator, comfortable giving direct, candid feedback and asking questions when something's unclear
• Able to follow SOPs precisely while also looking for ways to improve systems
• Comfortable learning and working with AI tools
• Experience with several of the following strongly preferred: Instagram, Facebook , short-form/Reels video editing, Canva, social media scheduling, content calendars, copywriting/caption writing, social media analytics, email marketing in Flo Desk, and AI-assisted research/content workflows
• Experience with a healthcare, chiropractic, wellness, or local service business is a plus, but not required
• Available approximately 10–15 hours/week to start (growing to 15–20 hours/week), with work completed primarily asynchronously