Social Media Strategist / Marketing Assistant

Role Overview

One of our clients is seeking a part-time Social Media Strategist / Marketing Assistant to support ongoing social media production, live stream and webinar logistics, and marketing campaign execution. This role works from briefs and templates
provided by the Marketing Manager and is expected to work independently between check-ins, escalating
questions rather than guessing.

Core Responsibilities

Social Media Management

• Draft copy for monthly social media content based on assigned themes and briefs
• Create supporting graphics and images for approved copy
• Schedule and publish approved content via Vista Social
• Tag partner and affiliate accounts as specified in briefs

Live Streams, Webinars & Events

• Support live stream and webinar production, including asset creation and post-production
• Support recurring programs (e.g., Coffee Circle, Pro Sessions) per existing SOPs
• Assist with event registration platform setup and maintenance (e.g., Go High Level)
• Maintain shared marketing calendars and event listings

Campaign & Email Support

• Support paid social (Meta) ad campaign creation and management
• Generate images and graphics for email marketing campaigns

Platform & Documentation Support

• Build platform documentation (e.g., assessment and consent forms) exactly as specified in briefs
• Follow naming conventions and formatting standards without deviation
• Never use real client data as sample or placeholder content
• Maintain organized marketing assets in shared Drive folders

Workflow & Approval Process

• All tasks are assigned and tracked on a centralized Marketing board in Asana
• Each task will include a brief covering theme, key dates, required links, partner tags, and assets
• Approval is manual: the VA completes a task, converts it to an approval, and assigns it to the Marketing

Manager for review before anything is published

• Questions or blockers should be raised in the task comments rather than held until a check-in

Deliverables & Cadence

• Monthly social media content calendar completed and submitted for approval ahead of the start of each

month

• Weekly or bi-weekly sync call with the Marketing Manager
• Timely turnaround on approval-queue revisions

Ideal Candidate Background

• Experience supporting health, wellness, or medical/clinical practice marketing preferred
• Comfortable with Asana-based task and approval workflows
• Proficient in Canva or equivalent graphic design tools
• Strong written English for social copy and email content
• Reliable overlap with Pacific Time business hours for real-time collaboration

Apply via this link:
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