Social Media Content Manager + Reels Editor for Australian Education Brand

We are an Australian education business looking for a talented, reliable Social Media Content Manager who can take ownership of our weekly content creation, editing, scheduling and publishing.

This is not a role for someone who simply creates Canva graphics.

We are looking for someone who understands short-form content, trends, audience behaviour, retention, strong hooks, repurposing, educational content, thought leadership and how social media can build both trust and long-term business growth.

About the Brand

We are an established Australian education business specialising in writing and literacy programs for children.

Our content includes:

• Education and parenting content
• Writing and literacy advice
• Podcast clips
• Short-form educational videos
• Inspirational content
• Travel and lifestyle content connected to the founder’s personality and brand
• Reels based on current trends
• Carousels and educational graphics
• Workshops, courses and educational products

The founder already creates a significant amount of original content, ideas, footage and educational material.

Your job is to turn that material into strong social content and manage the execution.

Our Bigger Goal

Our goal is not simply to sell through social media.

We want to become one of the most trusted voices in education, literacy and children’s writing.

Our audience should follow because they genuinely learn from the content.

We want parents and educators to think:

“I always learn something from this page.”

“This explains something about my child I hadn’t understood before.”

“I trust what she says about teaching and learning.”

For this reason, we care about more than sales.

We care about:

• Reach and audience growth
• Shares and saves
• Meaningful engagement
• Educational value
• Building trust and credibility
• Strong thought leadership
• Creating content people remember
• Growing a community that sees the brand as a trusted source of education

Commercial results still matter, but they should grow from genuine trust, authority and value — not constant selling.

What Is Happening Currently

Our current results vary significantly depending on the type of content.

Trend-based travel, funny and inspirational Reels can receive approximately 3,000–4,000 views.

Podcast and educational Reels typically receive approximately 500–1,500 views.

Some professionally designed/static posts receive only around 200 views.

We do not want someone who simply continues creating more content because a calendar needs to be filled.

We want someone who can look at the data, understand what is working, identify what is not working and continuously improve the strategy.

Your Responsibilities

You will be responsible for:

• Researching relevant Instagram and TikTok trends
• Identifying trend opportunities that suit our brand
• Editing short-form Reels
• Editing podcast clips into engaging short-form content
• Creating strong hooks and on-screen text
• Creating selected educational carousels and graphics
• Writing or refining captions
• Repurposing existing content across Instagram, Facebook , LinkedIn and YouTube Shorts
• Scheduling and publishing content
• Maintaining a weekly content calendar
• Organising content for approval before publishing
• Reviewing analytics and identifying what is performing
• Making recommendations based on actual results
• Helping grow the brand into a highly trusted educational voice
• Creating content that teaches, builds authority and expands reach
• Helping social media attention translate over time into trust, enquiries, email subscribers and business growth

What We Are NOT Looking For

Please do not apply if your strategy mainly consists of:

• Posting every day just for consistency
• Creating generic Canva graphics
• Using large groups of hashtags
• Following a fixed content calendar regardless of performance
• Producing content without reviewing analytics
• Copying trends that do not suit the brand
• Constantly pushing sales without first building trust
• Creating content that looks polished but teaches very little

We care about quality and impact more than simply filling every posting slot.

The Ideal Person

You should have strong experience with:

• Instagram Reels
• TikTok-style short-form editing
• CapCut, Premiere Pro or similar
• Canva
• Social media scheduling tools
• Content repurposing
• Trend research
• Hooks and retention
• Storytelling
• Educational or thought-leadership content
• Social media analytics
• Strong written English

Experience using AI tools such as ChatGPT, Claude, Higgsfield or similar is a bonus.

You must have good visual taste and understand what modern, premium social content looks like.

Because our primary market is Australia, it is important that you can create content that feels natural to an Australian/Western audience.

Weekly Scope

The exact volume may evolve based on performance, but an initial week may include approximately:

• 3 short-form Reels
• 1–2 educational carousels or graphics
• Podcast clip repurposing
• Trend research
• Captions
• Cross-platform repurposing
• Scheduling and publishing
• A short weekly performance summary
• Recommendations for the following week

The founder will provide raw footage, podcast clips, educational ideas, voice notes and existing material.

You are expected to take ownership from there.

We want the founder reviewing and approving content — not managing every step of production.

Compensation

Initial budget:

USD $400–$600 per month

Part-time ongoing role.

We are more interested in finding the right long-term person than the cheapest person.

There will be an initial paid trial before an ongoing arrangement is offered.

To Apply

Please include ALL of the following:

1. A link to your portfolio.

2. Three examples of short-form Reels or videos that YOU personally edited.

3. One or more social media accounts you have personally managed.

4. One example where your content significantly outperformed that account’s normal performance. Tell us:

• Normal views/reach
• Views/reach achieved
• What you believe made it perform better

5. Tell us what tools you currently use for:

• Video editing
• Graphic design
• Scheduling
• AI/content creation

6. Answer this question:

If trend-based Reels on an account receive 3,000–4,000 views, educational/podcast clips receive 500–1,500 views, and designed static posts sometimes receive only 200 views, what would you change about the content strategy and why?

7. Answer this question:

How would you build an education founder into a trusted authority while still creating content that performs well on social media?

8. Answer this question:

How would you use high-reach lifestyle or trend content to strengthen trust in an education brand without making every Reel feel like an advertisement?

9. Start your application with the words:

PURPLE PENCIL

Applications that do not begin with these words will not be considered.

We are looking for someone thoughtful, creative, proactive and commercially aware who understands that the goal is not just to create content — it is to build a trusted, recognisable and highly respected education brand over time.