Outbound Sales Manager

About the Role

We are looking for an experienced Outbound Sales Manager to build and manage our outbound sales function. The ideal candidate is a hands-on sales leader who understands how to identify the right prospects, create effective outreach campaigns, generate qualified meetings, and turn outbound activity into measurable revenue.

This role will be responsible for developing outbound strategies, managing sales pipelines, coaching SDRs, tracking performance, and continuously improving our sales process.

Key Responsibilities
Develop and execute outbound sales strategies aligned with company revenue goals.
Define and continuously refine our Ideal Customer Profile (ICP) and target markets.
Build and manage prospect lists and identify key decision-makers.
Develop cold email , cold calling, LinkedIn, and multi-channel outreach campaigns.
Create and test sales messaging, sequences, and offers to improve response and conversion rates.
Manage the complete outbound sales funnel from prospecting through qualified meetings and opportunities.
Establish and track key sales KPIs, including outreach activity, response rates, meetings booked, conversion rates, pipeline, and revenue.
Analyze campaign performance and identify whether challenges are related to targeting, data, messaging, offer, or sales execution.
Recruit, train, coach, and manage SDRs or outbound sales representatives.
Conduct regular performance reviews and provide coaching based on sales data and call performance.
Maintain accurate CRM records and ensure consistent sales process and pipeline management.
Work closely with leadership and other teams to improve offers, messaging, and customer acquisition strategies.
Continuously test new markets, channels, messaging, and approaches to increase outbound performance.
Provide regular reports on outbound activity, pipeline generation, and revenue performance.
Qualifications
3+ years of experience in outbound sales, business development, or sales management.
Proven experience building or managing outbound sales campaigns.
Demonstrated ability to generate qualified meetings and revenue through outbound prospecting.
Strong understanding of sales funnels, conversion metrics, and pipeline management.
Experience managing and coaching SDRs, BDRs, or sales teams.
Strong cold calling, prospecting, objection-handling, and negotiation skills.
Experience with CRM systems and sales reporting.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Self-motivated, target-driven, and comfortable working independently in a remote environment.
Preferred Experience
Experience selling professional, financial, accounting, consulting, or B2B services.
Experience selling to US-based businesses.
Experience targeting healthcare businesses, including home health agencies, medical practices, or similar organizations.
Experience managing remote SDR/VA teams.
Experience with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar sales prospecting platforms.
What Success Looks Like

Within the first 90 days, the Outbound Sales Manager should be able to:

Establish a clearly defined ICP and target market.
Build a reliable prospecting and outreach process.
Launch and optimize multi-channel outbound campaigns.
Establish measurable sales KPIs and reporting.
Build a healthy qualified sales pipeline.
Improve meeting and conversion rates through ongoing testing.
Establish clear performance standards for the outbound team.
Create a repeatable outbound process that can scale with the business