Influencer Outreach & Affiliate Partnerships Specialist

About the Role
Welcome! We’re a UK women's fashion brand and are looking for an experienced influencer outreach specialist to build and manage a strong pipeline of UK creators, influencers and affiliates in order to generate UGC content.

This is primarily an outreach, follow-up and relationship management role. We want someone who has done this before and is comfortable spending a significant part of every working day finding the right creators, contacting them, following up and moving partnerships through to gifting, content and results.

Previous hands-on creator/influencer outreach experience is essential.

Your Main Responsibility

• Build a strong network of UK creators and affiliates who can help us generate great content, genuine engagement and measurable sales.

What You’ll Own

• Research and identify relevant UK-based creators, influencers and affiliates across Instagram, TikTok and other appropriate channels.
• Assess creator fit based on UK audience, customer fit, engagement quality, content style, authenticity and commercial potential.
• Find the best contact route and carry out personalised outreach by DM, email or appropriate outreach tools.
• Follow up consistently with creators who do not initially respond and keep every active conversation moving.
• Manage gifting from agreement through product selection, sizing, dispatch information, delivery follow-up and content due.
• Follow up after products are received and make sure agreed content is actually delivered and posted.
• Recruit and manage affiliates, including links, codes and basic results tracking where relevant.
• Obtain and record usage permissions and support Meta Partnership Ads / whitelisting and TikTok Spark Ads where appropriate.
• Build longer-term relationships with strong creators and identify people worth repeating, scaling or moving into paid partnerships.
• Maintain an accurate creator pipeline covering every contact, response, follow-up date, product sent, content due, rights status and result.
• Maintain communication with active creators and affiliates after onboarding, ensuring strong partners remain engaged and identifying opportunities for additional content, promotions and campaigns
• Provide a concise weekly update showing pipeline movement, wins, blockers and next actions.

Daily Outreach Expectations
This is a proactive role. We do not want someone waiting for creators to come to us or waiting to be told who to chase. You should be comfortable maintaining a consistent pipeline of new creator research, personalised outreach, follow-ups, gifting in progress, content due, affiliate/whitelisting opportunities and longer-term creator relationships.

Quality matters. We are not interested in just random high-volume messaging. Creators should be assessed for brand fit, UK audience, engagement quality, customer fit, content quality and commercial potential.

What Success Looks Like
We will look at the quality of creators sourced, outreach response rates, partnerships secured, gifting converted into content, affiliate/whitelisting activity and the commercial results generated.
The goal is not simply to send out free products. The goal is to turn creator relationships into useful content, stronger reach, long-term partnerships and sales.

Essential Experience

• Proven hands-on experience with influencer, creator or affiliate outreach for a brand or ecommerce business.
• Experience personally researching, sourcing, contacting and following up with creators on Instagram and/or TikTok.
• Experience managing gifting, creator deliverables and multiple creator relationships at different stages.
• Excellent written and spoken English, with confidence communicating directly as the brand.
• Strong organisation and follow-through, with proven use of trackers, deadlines and follow-up systems.
• Ability to work independently, take initiative and keep stakeholders updated without constant chasing.

Strongly Preferred

• Previous creator/influencer experience for fashion, apparel, activewear, beauty or another consumer ecommerce brand.
• Previous outreach to UK creators or experience representing UK, US or Australian brands.
• Affiliate programme experience.
• Meta Partnership Ads / whitelisting, creator licensing / usage-rights or TikTok Spark Ads experience.
• Experience with micro-influencers and creator gifting programmes.

How to Apply

• Send your CV.
• Share examples of creator/influencer campaigns, partnerships or outreach you have managed. Anonymised evidence is - welcome where confidentiality applies.
• Tell us your current availability, desired hourly rate and any other regular work commitments.
• Please also answer the following questions (WE HIGHLY RECOMMEND A LOOM VIDEO TO STAND OUT IN THE APPLICATION PROCESS):

1) Your influencer/creator outreach experience, the brands and creator types you have worked with, tools used and what parts of the process you personally owned.
2) Tell us about an outreach programme you personally managed. Approximately how many creators were involved, what did you own and how did you make sure nothing was missed?

Please include the word “alpaca” somewhere in your application so we know you have read the full job description.

Hiring Process
Stage 1: CV, Loom and relevant-experience review.
Stage 2: Shortlisted candidates complete a short practical creator-outreach exercise.
Stage 3: Video interview.
Final stage: Initial paid trial before continuing if we’re all happy