Meta Ads & AI Creative Specialist for Shopify E-Commerce Brand (Higgsfield Experience Preferred)

Backyard Upgrade Co. is an e-commerce brand focused on backyard, outdoor living, lawn, garden, and home improvement products. We currently have 15 products and are preparing to begin paid advertising.

We are looking for a skilled Meta/Facebook Ads Specialist who can help us identify our strongest products, create high-converting ad creatives, launch campaigns, analyze results, and scale winning products.

Responsibilities:

• Set up, manage, and optimize Meta/Facebook/Instagram ad campaigns
• Review our current 15 products and recommend which products should be tested first
• Create a structured product-testing strategy
• Create multiple ad creatives and hooks for each product
• Use Higgsfield AI/Marketing Studio to create UGC-style videos, product demonstrations, product reviews, problem/solution ads, and other creative variations
• Write direct-response ad copy, headlines, hooks, and CTAs
• Set up/verify Meta Pixel and Conversions API tracking
• Conduct A/B testing of creatives, hooks, audiences, and offers
• Monitor CPA, ROAS, CTR, CPM, CPC, conversion rate, and other important metrics
• Retarget website visitors and potential customers
• Scale winning campaigns while cutting or improving losing campaigns
• Research competitors and successful ads using Meta Ad Library
• Provide clear weekly reports explaining what worked, what didn’t, and what should be tested next

Required Experience:

• Proven experience running Meta Ads for Shopify/e-commerce stores
• Strong understanding of e-commerce conversion funnels
• Experience creating and testing Facebook /Instagram ad creatives
• Strong understanding of Meta Pixel and conversion tracking
• Ability to analyze advertising data and make decisions based on performance
• Shopify experience

Strongly Preferred:

• Higgsfield AI experience
• AI-generated UGC/video advertising experience
• Canva and/or CapCut
• Experience marketing home, garden, outdoor living, or similar products
• Experience taking new e-commerce products from initial testing to profitable scaling

When applying, please send:

1. Examples of e-commerce Meta campaigns you have personally managed
2. Your best results, including ROAS/CPA and approximate ad spend
3. Examples of video or UGC ads you have created
4. Whether you have used Higgsfield AI and exactly how you used it
5. Your process for testing a brand-new product
6. What you would do during your first 7 days working with our store
7. Your hourly rate or preferred monthly rate

Important: We are looking for someone who can actively make recommendations and improve performance—not someone who simply launches ads and waits for instructions.