Social Media Lead Generation Specialist

ROWE VA is looking for a Social Media Lead Generation Specialist to support a private real estate lending company by identifying, engaging, qualifying, and routing potential real estate investor leads through Facebook .
This is a lead generation and qualification role, not a traditional content-creation position. The ideal candidate is disciplined, responsive, detail-oriented, comfortable communicating with real estate investors, and able to strictly follow established scripts and processes.

KEY RESPONSIBILITIES

Facebook Lead Generation
Research and join relevant real estate investor Facebook groups
Monitor groups daily for investors seeking hard money, bridge, construction, or private financing
Identify potential borrowers and engage them professionally using approved scripts
Publish approved educational and market-related posts according to group rules
Lead Qualification & Messaging
Manage incoming Facebook messages and conversations
Follow the approved DM qualification process
Gather essential deal information such as property state, loan type, use of funds, loan amount, ARV, lien position, and collateral
Route qualified, borderline, and declined leads using the appropriate approved process
Escalate qualified leads to the client promptly

AI-Assisted Messaging
Review conversations handled by the client's AI messaging assistant
Take over conversations whenever human judgment is required
Identify inaccurate, inappropriate, or non-compliant AI responses
Recommend improvements to AI responses based on real conversations
Help identify recurring AI failure patterns and communication opportunities
CRM & Reporting
Accurately document 100% of conversations and leads in the CRM
Maintain lead trackers and follow-up activities
Keep records organized and updated
Submit required activity and performance reports
Escalate issues and qualified leads within the required timeframe

REQUIREMENTS
Filipino Virtual Assistant
Proven experience in lead generation, appointment setting, sales development, social media management, or community management
Experience using Facebook for business or lead generation
Excellent written and verbal English
Strong communication and interpersonal skills
Highly organized and detail-oriented
Comfortable following scripts, SOPs, and clearly defined workflows
Strong CRM data-entry and documentation skills
Ability to work independently and consistently meet activity targets
Reliable computer, internet, and work environment
Willing and able to work the required 8:00 AM–12:00 PM U.S. Eastern Time schedule

STRONGLY PREFERRED
Experience in U.S. real estate
Knowledge of real estate investing terminology such as:
LTV, CLTV, ARV, lien position, points, draw schedules, rehab, bridge loans, and hard money
Experience working with real estate investors, wholesalers, agents, or lenders
Experience with ActiveCampaign, HubSpot, Salesforce, GoHighLevel, or similar CRM platforms
Experience with Meta Business Suite, Messenger automation, or AI chat/messaging tools
Previous experience working with AI-assisted customer or lead conversations

HOW TO APPLY
Please send:
1. Updated Resume
2. 1–2 Minute Introduction Video
3. Internet Speed Test Screenshot
4. Facebook Profile Link
5. Brief description of your lead generation or social media experience
6. Real estate experience, if applicable
7. CRM tools you have used
8. AI tools or messaging platforms you have experience with

Email Subject:
Social Media Lead Generation Specialist – [Your Full Name]