E-Commerce Growth & Operations Specialist

E-Commerce Growth & Operations Specialist

Shopify | CRO | SEO | Klaviyo | Customer Acquisition

Work Setup: 100% Remote (Work from Home)
Position Type: Independent Contractor / Growth Partner
Initial Contract: 3 Months, with Performance Review & Opportunity for Long-Term Continuation
Hours: Flexible | Approx. 10–12 focused hours per week
Compensation: $450 USD Monthly Retainer + 5% Uncapped Performance Commission

About Maison Mnandi Africa

Maison Mnandi Africa is a growing African lifestyle e-commerce brand celebrating authentic African craftsmanship, heritage and contemporary living through artisan-made fashion, accessories and home décor.

Our website is newly launched with no established online sales or consistent purchasing traffic yet, so you will be joining us at ground zero.

We are looking for a hands-on, commercially minded E-Commerce Growth & Operations Specialist who can help us build a stable customer base by attracting qualified traffic, improving conversion and progressively growing online sales.

This is not simply a website-maintenance role. We need someone who can strategise, execute, test and optimise as the business grows.

Key Responsibilities

1. Shopify & Conversion Optimisation

Manage and continuously improve our Shopify store to increase sales. Optimise product and collection pages, mobile experience, merchandising, navigation, trust signals, cross-selling and the overall customer journey.

2. Traffic & Customer Acquisition

Develop and execute strategies to attract qualified purchasing traffic through relevant channels such as Meta, Google, Pinterest and organic search. Test products, audiences, campaigns and landing pages to identify what generates customers profitably.

3. SEO & Content

Improve product and collection SEO, conduct keyword research and build our organic search visibility.

Research, write, optimise and publish two high-quality SEO-led blog articles per month that support both brand storytelling and customer acquisition.

4. Klaviyo & Customer Retention

Manage and optimise our existing Klaviyo setup, including flows, forms, segmentation and email campaigns.

Monitor performance and make data-driven updates when necessary to improve conversion, recover potential lost sales and encourage repeat purchases. We are not looking for someone to unnecessarily rebuild systems that are already working.

5. Performance & Reporting

Monitor key e-commerce metrics including traffic, conversion rate, AOV, CAC, revenue, ROAS and organic growth, and provide a concise weekly update on performance, learnings and next priorities.

Requirements

• 3+ years of hands-on Shopify/e-commerce experience.
• Strong understanding of CRO and online buyer behaviour.
• Practical experience with Klaviyo.
• Strong SEO and keyword research knowledge.
• Experience generating customer traffic through Meta, Google, Pinterest and/or organic search.
• Strong analytical skills and understanding of e-commerce metrics.
• Excellent written English and ability to create high-quality SEO/blog content.
• Ability to work independently, take initiative and execute without constant supervision.
• Comfortable working with an early-stage e-commerce store from ground zero.

Experience with fashion, accessories, home décor, artisan products or premium/luxury e-commerce is highly desirable.

Compensation & Growth Opportunity

$450 USD monthly retainer for approximately 10–12 focused hours per week, plus 5% uncapped commission on qualifying net sales revenue.

The commission structure is designed to directly reward successful revenue growth — as the business grows, so does your earning potential.

Qualifying net sales revenue and commission terms will be clearly defined in the contractor agreement, including the treatment of refunds, cancellations, taxes and other exclusions.

The role will begin with an initial 3-month contract, followed by a performance review. Strong performance may lead to a longer-term partnership, increased retainer and expanded responsibilities as the business grows.

How to Apply

Start your application title/subject line with the word MNANDI. Applications without this will not be considered.

Please include:

1. Portfolio & Results

Share 2–3 Shopify/e-commerce stores you have personally worked on.

Briefly explain what you were responsible for, what you implemented and any measurable improvements in sales, conversion, traffic, SEO, email revenue, CAC or ROAS.

We are particularly interested in candidates who have experience helping new or early-stage stores establish their first consistent sales.

2. Quick Store Assessment

Visit ---------- and tell us in 3–5 sentences:

What are the TWO things you would prioritise first to help Maison Mnandi Africa begin generating consistent online sales — and why?

We are not asking for a free audit. We want to understand how you think and prioritise.

3. Ground-Zero Strategy

Imagine you join a newly launched Shopify store with:

No established sales, limited purchasing traffic and little meaningful advertising data.

What would you prioritise in your first 30 days?

Keep your answer practical and concise.

4. Experience

Briefly describe your hands-on experience with:

Shopify | CRO | Klaviyo | SEO | Meta | Google | Pinterest

Tell us which areas you are strongest in and which you have personally managed.

5. Resume / Professional Profile

Provide your current resume, LinkedIn profile or professional profile showing your relevant experience.

What Success Looks Like

You are joining us at the beginning.

Our goal is to build:

Qualified Traffic → First Customers → Repeat Customers → Consistent Sales → Sustainable Growth

We are not interested in vanity metrics such as impressions, followers or website sessions without commercial results.

We are looking for someone who can help turn Maison Mnandi Africa into a consistently selling e-commerce business and who is excited by the opportunity to say:

“I helped build this from the beginning.”