Influencer Marketing

About Hatsy

Hatsy makes silk-lined hats built for hair and scalp health — the "better-for-you" hat. We sit at the intersection of streetwear, beauty, and wellness, and we're growing fast on the back of creator-led content. Our best-performing ads aren't polished studio spots; they're real people talking about their hair on camera. This role owns that engine.

The Role

You will own influencer and UGC at Hatsy end to end.

That means finding the right creators on Instagram (TikTok to follow), getting hats into their hands, and — most importantly — making sure the content actually comes back. Sourcing is the easy part. The job is the follow-through: chasing, managing, and closing the loop on every single creator until we have usable assets in hand.

From there, you'll secure whitelisting access to their accounts so we can run their content as paid ads through their handles. That's the real goal: a UGC army producing content and a library of creator accounts we can advertise through, instead of everything running from the brand page.

This is a build-from-scratch, own-the-outcome role. You'll set the strategy with the rest of the team, but the system, the pipeline, and the results are yours.

What You'll Own

Sourcing & recruiting

Find and vet creators on Instagram (and TikTok as we expand) who genuinely fit Hatsy — hair, scalp health, alopecia, beauty, wellness, streetwear, and adjacent communities
Build and maintain a qualified pipeline of prospects with clear tiering (gifting-only vs. paid vs. long-term partners)
Write outreach that actually gets replies, and test angles until conversion improves

Seeding & logistics

Run the full gifting operation: product selection, shipping, tracking, delivery confirmation
Own the release form and agreement process so every asset comes with usage rights attached
Keep a clean CRM/tracker so we always know who has product, what's owed, and what's overdue

Follow-through (the most important part)

Chase every creator until content is delivered — this is the difference between a program that works and one that burns product
Give creators clear briefs, references, and hooks so the content comes back usable, not generic
Review, approve, and route assets to the team; send back for reshoots when quality is off

Whitelisting & creator ads

Secure Business Manager / partnership ad access from creators whose content performs
Manage the whitelisting workflow end to end so paid can launch ads through creator handles
Build the roster of whitelisted accounts into a real, growing asset

Strategy & reporting

Partner with Content on creative direction and hooks, and with Paid Media on which creators and assets to scale
Track cost per usable asset, content delivery rate, whitelisting conversion rate, and creator-level ad performance
Report on what's working and reallocate spend and effort accordingly