Senior Social Media & Lead Generation Manager

About Rockwall Projects

Rockwall Projects is an established Sydney construction company operating since 2007.

We deliver architectural homes, alterations and additions, commercial construction, remedial projects and Class 2 building work across Sydney.

As Rockwall enters its next stage of growth with new branding and an upcoming website launch, we are seeking an experienced Social Media and Lead Generation Manager to take ownership of our digital presence.

This is not a basic posting or virtual assistant position. We need a professional who understands branding, construction content, audience growth and how social media can generate genuine business enquiries.

Position Details
Location: Remote – Philippines
Engagement: Independent contractor
Hours: 20 hours per week
Initial period: Three-month trial
Rate: A$10–A$12 per hour, depending on experience and demonstrated ability
Schedule: Flexible, with agreed availability during Sydney business hours
Performance incentives may be available for generating qualified project enquiries
This position has a genuine opportunity to grow into a full-time, long-term role as Rockwall’s social media activity, lead generation and business requirements increase
The successful candidate will have the opportunity to take on greater responsibility and grow with the company as measurable results are achieved
Role Responsibilities
Social Media Management
Take ownership of Rockwall Projects’ social media presence across Instagram, Facebook , LinkedIn and TikTok.
Develop and manage a structured monthly content calendar.
Ensure content is prepared, approved, scheduled and published consistently.
Adapt content appropriately for each platform while maintaining a consistent brand voice and visual identity.
Schedule and publish content using Meta Business Suite and other relevant platforms.
Monitor comments, engagement and messages and respond professionally where authorised.
Maintain accurate and up-to-date information across all social media profiles.
Keep all content, drafts and completed materials organised within Google Drive.
Content Creation
Transform supplied construction photos, videos and project information into professional and engaging content.
Create Instagram Reels, TikTok videos, stories, carousels, project updates, before-and-after content and educational posts.
Edit short-form videos using CapCut, Adobe Premiere Pro or similar professional software.
Produce clean, professional graphics using Canva, Adobe Creative Suite or equivalent platforms.
Write strong captions, headlines and calls to action in professional Australian English.
Create content that explains construction processes in a way that is interesting and understandable to potential clients.
Develop fresh content ideas that increase brand awareness, engagement, trust and visibility.
Repurpose core content appropriately across Instagram, Facebook , LinkedIn and TikTok.
Ensure all content reflects Rockwall’s new branding, services, values and upcoming website.
Confirm technical or construction information with the Director before publishing anything that may be unclear or inaccurate.
Construction-Focused Marketing
Understand construction stages, site progress, renovations, structural work, remedial building, commercial projects and Class 2 construction.
Recognise which site activities, project milestones and construction details will make valuable social media content.
Turn ordinary site footage into professional stories that demonstrate Rockwall’s experience, workmanship and project capability.
Present Rockwall as an established, credible and professional Sydney builder.
Develop content for different target audiences, including homeowners, architects, developers, strata managers, commercial clients and government organisations.
Never present AI-generated, stock or third-party imagery as completed Rockwall Projects work.
Lead Generation
Develop a social media strategy focused on generating genuine construction enquiries—not only followers and likes.
Create organic campaigns that encourage prospective clients to visit the website, request a consultation or contact Rockwall.
Support and manage Meta lead-generation campaigns when approved.
Assist with Facebook and Instagram lead forms, campaign targeting, copy, creative material and calls to action.
Develop LinkedIn content and outreach strategies targeting architects, developers, strata managers, consultants and commercial decision-makers.
Recommend appropriate campaign audiences, objectives and advertising strategies.
Monitor incoming enquiries and ensure leads are recorded and passed to the Director promptly.
Help establish a clear process for converting social media engagement into consultations and project opportunities.
Monitor campaign performance, cost per lead and lead quality.
No paid campaign or advertising expenditure may be launched without written approval.
Strategy and Performance
Review Rockwall’s existing social media presence and recommend improvements.
Assist with developing a practical 90-day social media and lead-generation strategy.
Monitor platform trends and identify relevant opportunities for the construction industry.
Analyse content performance and explain what is working, what is not working and what should change.
Provide a concise monthly performance report covering:
Qualified project enquiries
Consultation bookings generated
Cost per lead
Website visits
Audience location
Reach and engagement
Reel views and watch time
Follower growth
Best-performing content
Recommendations for the following month
Focus on attracting relevant Sydney audiences rather than meaningless international followers or artificial engagement.
Communication and Collaboration
Work closely with the Director through WhatsApp, email and scheduled online meetings.
Provide clear updates on upcoming content, campaign priorities, required footage and outstanding approvals.
Supply a weekly shot list explaining what photographs and vertical videos are required from construction sites.
Bring ideas and recommendations forward without waiting for instructions for every task.
Ask questions when technical construction information or project details are unclear.
Meet agreed deadlines and maintain consistent availability throughout the week.
Expected Content Output

The successful candidate will plan and produce an agreed weekly content schedule, generally including:

Three to five core content pieces each week, adapted across the relevant platforms
Reels and short-form project videos
Project progress and before-and-after content
Educational construction posts
Company, team and behind-the-scenes content
LinkedIn business and industry content
Instagram and Facebook stories
Lead-generation calls to action

Quality, consistency and relevance are more important than publishing large quantities of weak content.

Essential Skills and Experience
At least four years of professional social media management experience.
Proven experience managing social media for a business or professional brand.
Previous experience with construction, building, property, architecture, real estate, engineering, trades or a related industry.
Strong knowledge of Instagram, Facebook , LinkedIn and TikTok.
Proven ability to create, schedule and publish professional organic content.
Strong short-form video editing skills.
Experience creating Instagram Reels and TikTok content.
Experience using Meta Business Suite.
Experience developing and managing content calendars.
Strong written and spoken English.
Ability to write professional captions and calls to action.
Strong understanding of brand presentation and visual consistency.
Experience generating business enquiries through social media.
Understanding of Meta advertising and lead-generation campaigns.
Ability to analyse social media insights and campaign performance.
Strong organisational skills and attention to detail.
Ability to work independently and take ownership of the role.
Reliable internet connection and suitable remote working environment.
Professional, proactive and dependable communication style.
A portfolio demonstrating high-quality social media work and measurable results.
Highly Regarded Skills
Experience working with Australian construction or property businesses.
Understanding of the Sydney construction and property market.
Experience marketing architectural homes, renovations, commercial construction or Class 2 projects.
Experience with Meta Ads Manager and Facebook lead forms.
Experience with LinkedIn B2B lead generation.
Experience supporting a business through a rebrand or website launch.
Experience with Canva, CapCut and Adobe Creative Suite.
Basic website, SEO, CRM or email -marketing knowledge.
Experience managing Google Drive content libraries.
Experience working directly with business owners or company directors.
Experience creating social media systems and processes from the ground up.
Systems and Platforms

The successful candidate should be comfortable using:

Instagram

Facebook
LinkedIn
TikTok
Meta Business Suite
Meta Ads Manager
Canva
CapCut, Premiere Pro or similar editing software
Google Drive
Google Sheets
WhatsApp

Email
Zoom or Google Meet
What Success Looks Like

Within the first 90 days, the successful candidate should have:

Established a consistent and professional presence across all relevant platforms.
Created and implemented a structured content calendar.
Organised Rockwall’s social media content library.
Improved the quality and consistency of posts and videos.
Increased engagement from relevant Sydney audiences.
Established a system for capturing and tracking social media enquiries.
Developed an organic and paid lead-generation strategy.
Identified the content and campaigns most likely to generate qualified project opportunities.
Reduced the Director’s day-to-day involvement in social media management.
The Person We Are Looking For

We are looking for someone who can genuinely take ownership of Rockwall Projects’ soc