Social Media Designer Needed for Two Apparel Brands — Instagram & Facebook

I’m looking for a creative, reliable social media designer who can help build clear and recognizable online identities for my two apparel brands: FMB Apparel and Day 1 Collective.

This role is not just about making attractive posts. I need someone who can visually communicate what each brand represents so customers immediately understand the difference between them.

About the Brands

FMB Apparel is a premium everyday apparel and athleisure brand built around unity, loyalty, family, and lasting relationships. The visual direction should feel elevated, clean, confident, and lifestyle-focused.

Day 1 Collective is an athletic and activewear brand centered on discipline, consistency, movement, confidence, and staying committed from Day 1. The visual direction should feel energetic, modern, motivational, and fitness-focused.

Phase 1: Instagram

We will begin by improving and organizing the Instagram presence for both brands.

Responsibilities will include:

Developing a distinct visual identity for each Instagram page
Creating premium feed posts, carousels, Stories, and promotional graphics
Designing product launches, motivational content, lifestyle posts, and brand-story content
Establishing consistent fonts, colors, layouts, and graphic treatments
Making sure the pages look connected under one company while still feeling like two different brands
Creating content that tells the brand story instead of making the pages look like basic product catalogs
Helping organize the overall feed so new visitors quickly understand what each brand stands for
Using product images and mockups in a polished, realistic, and professional way
Providing editable source files and correctly sized final graphics

Phase 2: Facebook

Once the Instagram identities are established, we will adapt the strongest content and visual systems for Facebook . This may include Facebook posts, cover images, promotional graphics, launch content, and customer-engagement campaigns.

The Right Candidate Should Have:

Experience designing social media content for fashion, apparel, fitness, beauty, or lifestyle brands
A strong understanding of Instagram branding and feed presentation
The ability to create premium designs without relying on repetitive templates
Strong typography, layout, color, and image-selection skills
Experience working with Canva, Adobe Photoshop, Illustrator, or similar programs
Good communication, organization, and attention to detail
The ability to follow creative direction while also bringing strong original ideas
An understanding of current fashion and social media trends without copying other brands
Reliable turnaround times and respect for deadlines

I am looking for someone interested in building a long-term working relationship. We will begin with a smaller paid phase so I can evaluate your creativity, communication, consistency, and ability to understand both brands.

To Apply, Please Send:

A short introduction
Your portfolio or examples of social media designs
Examples of fashion, fitness, or lifestyle accounts you have designed for
Your rate and preferred payment structure
The design programs you use
Your typical turnaround time
A brief explanation of how you would make FMB Apparel and Day 1 Collective look different while keeping them connected

Please review ---------- , ---------- and ---------- before applying. Generic applications that do not mention the brands will not be considered.