Social Media & Marketing VA for Lash Brand (Lash Clusters Focus)

We're a growing lash brand looking for a full-time Virtual Assistant to help us promote and sell our lash clusters through social media and online marketing.

RESPONSIBILITIES:

• Create and schedule engaging content (photos, videos, reels/TikToks) showcasing our lash clusters across Instagram, TikTok, and Facebook
• Write captions, hashtags, and product descriptions that convert
• Respond to DMs, comments, and customer inquiries in a friendly, on-brand tone
• Research trending lash/beauty content and competitor accounts for inspiration
• Assist with running and monitoring paid ad campaigns (Meta/TikTok ads) — training provided if needed
• Reach out to and coordinate with micro-influencers/UGC creators for collabs
• Track engagement metrics and provide weekly performance summaries
• Help manage our online store (Shopify/TikTok Shop) — updating listings, monitoring orders
• Basic graphic design for promo posts (Canva)

REQUIREMENTS:

• Prior experience in social media management, content creation, or e-commerce marketing (beauty/lash industry experience a big plus)
• Strong written English and a good eye for aesthetics
• Comfortable being on camera or editing video content
• Familiarity with Canva, CapCut, or similar tools
• Self-motivated, reliable, and able to work independently
• Must have stable internet and a working webcam/mic for video calls

This is a full-time role (40 hrs/week) with growth potential as our brand scales. If you're passionate about beauty, social media, and helping a small brand grow, we'd love to hear from you!

To apply: Please include your portfolio/past work examples (social pages you've managed, content samples) and a short video intro telling us why you'd be a great fit.