Performance Marketing Specialist

Performance Marketing Specialist
Remote | Part-Time (Growth Opportunity) | Grace Group
About Grace Group
Grace Group is a growing marketing agency that partners with small businesses and Direct Primary Care (DPC) practices across the United States. We believe marketing should do more than create visibility—it should generate measurable business growth.
Our team focuses on helping businesses attract more leads, strengthen their online presence, and clearly understand the return on their marketing investment.
We're looking for someone who enjoys both the strategic and technical sides of digital marketing and is excited to help build the next phase of our agency.
Position Overview
We're seeking a Performance Marketing Specialist to join our remote team on a part-time basis, with the opportunity for additional hours as our client base continues to grow.
This role is ideal for someone who enjoys working with Google Ads, analytics, website optimization, and digital marketing systems. You'll play an important role in helping our clients generate measurable results while ensuring their marketing efforts are accurately tracked and reported.
If you're someone who enjoys asking questions like...

• Why aren't conversions tracking?
• How can we lower cost per lead?
• Which marketing efforts are actually producing results?
• How can we improve this landing page?
• How do we better demonstrate ROI to our clients?

Performance Marketing

• Build, launch, and manage Google Ads campaigns
• Optimize Search, Display, Performance Max, and Local campaigns
• Assist with Meta advertising campaigns
• Conduct keyword research and competitor analysis
• Optimize campaigns to improve lead quality and ROI
• Create and improve landing pages for advertising campaigns

Analytics & Tracking

• Configure and maintain Google Analytics 4 (GA4)
• Build and manage Google Tag Manager (GTM)
• Set up and troubleshoot conversion tracking
• Configure Meta Pixel and Conversion API when appropriate
• Monitor Google Search Console
• Build easy-to-understand reporting dashboards
• Help clients clearly understand the performance of their marketing investment

Website Support
You'll help build and maintain client websites using platforms such as:

• Wix
• Squarespace
• GoDaddy Websites + Marketing
• WordPress (when needed)

Responsibilities include:

• Building new pages
• Landing page creation
• Website updates
• Mobile optimization
• Basic SEO implementation
• Website launches
• Troubleshooting website issues

Programming experience is a plus but not required. Most of our work is completed using modern website builders rather than custom development.
Search Engine Optimization

• On-page SEO implementation
• Metadata optimization
• Google Business Profile recommendations
• Technical SEO audits
• Search Console monitoring
• Website performance improvements

Client Support

• Help explain marketing reports in a way clients understand
• Participate in strategy discussions when needed
• Recommend opportunities for improving campaign performance
• Work closely with the Grace Group team to deliver exceptional client experiences

Qualifications

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Meta Ads Manager
• Meta Pixel
• Website builders (Wix, Squarespace, GoDaddy, WordPress)
• Landing page creation
• Basic SEO best practices
• Strong analytical thinking
• Excellent written and spoken English
• Strong organizational skills
• Ability to manage multiple client projects

Bonus Skills

• Looker Studio
• Elementor
• Basic HTML/CSS
• Conversion Rate Optimization (CRO)
• Healthcare marketing
• Local SEO
• AI tools that improve productivity and marketing performance

What Success Looks Like (First 90 Days)

• Successfully manage client advertising campaigns
• Ensure accurate conversion tracking across client accounts
• Support website updates and landing page development
• Deliver meaningful performance insights to our team
• Help improve the ROI of client marketing campaigns
• Become a trusted technical resource within Grace Group

Why Join Grace Group?
We're a collaborative, relationship-focused agency that values curiosity, ownership, and continuous learning.

This position begins as part-time, but we're growing quickly and anticipate opportunities for increased hours and long-term growth as our client base expands.

If you're excited about helping businesses grow while growing your own career alongside us, we'd love to hear from you.
How to Apply
Please submit:

• Resume
• Cover Letter
• Portfolio or examples of digital marketing work
• Google Ads or Analytics certifications (if applicable)
• Examples of websites you've built or managed

As part of your application, please answer the following questions:
1. Tell us about a Google Ads campaign you've personally managed. What was the objective, and what results did you achieve?
2. A client notices Google Ads reports more conversions than GA4. What are a few reasons this might happen?
3. Which website platforms have you worked with? Please describe your level of experience with each.
4. Have you worked with Google Tag Manager? If so, describe a project where you set up or troubleshot conversion tracking.
5. Have you built reporting dashboards? If yes, which tools have you used?
6. What AI tools or technologies do you regularly use to improve your work?
7. Why are you interested in joining Grace Group, and what excites you about helping our clients grow?