SENIOR Creative Strategist

We are looking for a Senior Creative Strategist to help us build and scale our frontend creative engine toward 7-figure revenue.

This is NOT a junior role and it is not a role where we want to teach someone the fundamentals from scratch.

We’re looking for someone who has already done this at a high level: someone who has built, tested and scaled direct-response creative for serious DTC/e-commerce brands and can bring proven systems, experience and proven ideas from day one.

Ideally, you’ve worked with supplements, health/wellness, MRR or subscription brands, but strong DTC experience with demonstrable results is more important than the exact niche.

What you’ll own:
You’ll be responsible for helping us develop a repeatable creative system that can support increasingly aggressive Meta Ads spend.

That means you should be comfortable going far beyond simply writing creative briefs.

You should be able to:
-Find new scalable angles for a core product.
-Develop different mechanisms, avatars and narratives around the same product.
-Create aggressive, compelling direct-response hooks without relying on recycled concepts.
-Develop concepts across VSLs, LFS, statics, UGC, advertorial-style creative and other direct-response formats.
-Understand offers and direct-response copywriting deeply enough to know how they interact with creative.
-Analyse creative performance and determine why something won or lost.
-Use performance data to d ---------- what should be tested next.
-Take winning concepts and systematically iterate them rather than producing random variations.
-Build a structured creative testing and iteration system.
-Turn customer/market research into actionable creative angles and concepts.
-Help improve the entire creative process as Meta spend scales.
-Ultimately, we want someone who can help us build a creative engine, not someone who simply produces a list of ideas.

Non-negotiable requirements:

-Proven experience as a SENIOR Creative Strategist for DTC/e-commerce brands.
-Strong, hands-on experience with Meta Ads and direct-response creative.
-A track record of working with meaningful advertising budgets.
-Experience personally developing creative that has generated significant spend and results.
-Strong understanding of angles, avatars, hooks, mechanisms, narratives and offers.
-Experience with multiple creative formats, including VSL/LFS, UGC, static and advertorial-style creative.
-The ability to analyse performance data and turn insights into the next round of creative tests.
-A proper creative research, testing and iteration process.
-Strong communication and strategic thinking.
-Experience with supplements, health/wellness or subscription/MRR businesses is a major plus.

Please DO NOT send long application/cover letter. Be straight to the point and send your LINK for the Proof supporting your experience as a SENIOR Creative Strategist.

We will be very strict about evidence and personal contribution. If you’ve genuinely built and scaled creative for serious DTC brands, we want to hear from you.