Facebook / Meta Ads Expert – Local Service Businesses | Lead Generation

We are looking for an experienced Facebook /Meta Ads Specialist who truly understands how to generate quality leads for local service businesses.

This is NOT a general Virtual Assistant position. We are specifically looking for someone with real experience managing Meta advertising campaigns, generating leads, testing campaigns, and improving performance based on data.

You should understand not only how to launch an ad, but why an ad works or doesn't work.

Our goal is to develop repeatable Facebook advertising systems that can be used across multiple service-based businesses.

What You'll Be Responsible For
Set up and properly structure Meta ad accounts for new clients
Review and optimize client Facebook Pages for advertising
Set up Meta Business Manager/Business Portfolio, ad accounts, pixels/datasets, tracking, and required assets
Research local markets, competitors, audiences, and offers
Build campaigns for local service businesses
Create and test different audiences and targeting strategies
Write/test headlines, primary text, descriptions, offers, and CTAs
Work with our video editor to develop the right ad creatives
Test different creatives, hooks, offers, audiences, and campaign structures
Build and test Meta Instant Forms, landing pages, and booking-page funnels
Optimize campaigns based on lead quality — not just cheap CPL
Track CPL, conversion rates, booked leads, and other important performance metrics
Identify winning campaigns and determine why they worked
Replicate successful strategies across other businesses
Stay current with Meta advertising updates and platform changes
Troubleshoot account, tracking, campaign, and performance issues
Provide clear reporting and recommendations
What We're Looking For

We're looking for someone who thinks like a performance marketer, not someone who simply knows how to use Ads Manager.

You should be able to look at an underperforming campaign and determine whether the problem is the creative, offer, targeting, copy, funnel, campaign structure, tracking, or another part of the customer journey — and then test solutions.

You must have real previous results that you can show us.

Experience generating leads for local/service-based businesses is strongly preferred.

You should also be comfortable working with a separate video editor. You do not need to professionally edit videos yourself, but you should understand what makes an effective Facebook ad creative and be able to give the editor clear direction.

Requirements
Proven experience running Facebook /Instagram Ads
Proven lead-generation results
Strong understanding of Meta Ads Manager and current Meta advertising practices
Experience with local/service-based businesses preferred
Strong understanding of testing and campaign optimization
Ability to analyze lead quality, not just lead cost
Comfortable setting up new client Meta advertising infrastructure
Able to communicate strategy clearly
Reliable and accountable for performance
Must be available for Zoom/Google Meet and communication during U.S. Central Time business hours

This is a performance-driven position. We are looking to build a long-term relationship with the right person, but continued employment will depend on the ability to produce and improve measurable results.

How to Apply

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Please complete our application form above rather than sending a generic application.

You will be asked to provide previous Facebook Ads results/case studies, explain your strategy for generating quality local leads, and demonstrate how you diagnose and improve campaigns.

Applicants who cannot provide evidence of previous Facebook Ads work will not be considered.