Google PPC & Meta Ads Manager (Real Estate Specialist)

Job Title: Google PPC & Meta Ads Manager (Real Estate Specialist)
Location: Remote
Salary: $1,000 – $1,400 USD / month (Full-Time)
Hours: 40 hours/week | EST Time zone (US Eastern Standard Time)

About Us

We are a high-performing US Residential Real Estate team dedicated to growing our reach and serving our clients. We are looking for an expert PPC & Paid Social Ad Specialist—someone who lives and breathes lead generation, ad creation, strategy, and analytics—to take complete ownership of our Google, Meta, and multi-channel ad campaigns.

Key Responsibilities

• Campaign Strategy & Creation: Design, build, and launch targeted Google PPC search campaigns and Meta (Facebook /Instagram) ad campaigns optimized specifically for US residential real estate lead generation.
• Copywriting & Creative Ad Assets: Write compelling ad copy, build eye-catching visual/video ad creatives, and build high-converting landing pages tailored to real estate buyers and sellers.
• Multi-Channel Expansion: Strategize and test secondary ad platforms including YouTube, TikTok, and LinkedIn to broaden team reach and capture extra market share.
• Website & CRM Tracking: Manage pixel setup, conversion API (CAPI), custom event tracking, and seamless lead routing into Lofty CRM (formerly Chime) and IDX real estate websites.
• Analytics & Monthly Reporting: Continually optimize campaigns for Cost Per Lead (CPL) and Cost Per Acquisition (CPA). Provide comprehensive monthly performance reporting and strategic action plans.

Required Qualifications

• Proven, expert-level experience managing Google PPC and Meta (Facebook /Instagram) ad accounts with direct experience in the US Residential Real Estate market.
• Deep understanding of real estate ad compliance, Special Ad Categories (housing), micro-location targeting, and intent-based keywords.
• Strong experience or familiarity integrating ad campaigns, web pixels, and dynamic forms with Lofty CRM / Lofty IDX Websites (or similar real estate CRMs).
• Working proficiency or experience with YouTube, TikTok, and LinkedIn ad platforms is a major plus.
• Data-driven mindset with the ability to analyze ad metrics, diagnose bottlenecks, and articulate findings clearly in written/video monthly reports.
• Ability to work full-time aligned with US Eastern Standard Time (EST).

How to Apply

If you are a true paid ads expert ready to drive high-converting leads, send an email directly to ---------- with the following:

1. Subject Line: Google PPC & Meta Ads Manager - [Your Full Name]
2. Resume/CV (attached)
3. DISC Assessment Results (PDF or link)
4. Short Video Link (Loom, Google Drive, etc.) briefly introducing yourself and explaining why you are the best candidate for this position.

*Failing to follow the instructions for submitting application will result into immediate disqualification from job*