Performance Creative Specialist / E-commerce Video Ad Editor

About Alorivo

Alorivo is a U.S.-focused DTC kitchen and home design brand selling premium, design-driven kitchen products through Shopify.

We are currently growing our creator/UGC content library and beginning to scale paid advertising on Meta and TikTok.

We are NOT looking for a traditional video editor who simply makes videos look polished.

We are looking for someone who understands how to turn creator footage, UGC, product videos, customer reactions, and existing assets into high-performing paid social ad creatives.

You may currently call yourself a:

E-commerce Video Editor
UGC Video Editor
Video Ad Editor
Direct Response Video Editor
Performance Creative Editor
Creative Strategist

Facebook / TikTok Ads Video Editor

If you have experience creating ads for DTC or e-commerce brands, we encourage you to apply even if you have never held the title "Performance Creative Specialist."

What You Will Do

Your main responsibility is to create and continuously improve video creatives for Meta and TikTok advertising.

You will work with:

Creator / influencer footage
UGC videos
Product footage
Lifestyle content
Existing winning ads
Customer reviews and testimonials
Product images
AI-generated voiceovers, scripts, graphics, and supporting assets

Instead of simply editing one creator video into one final video, you should be able to turn the same footage into multiple testable ad variations.

For example:

1 creator video
→ 3 different hooks
→ 2 different opening sequences
→ different captions
→ different product angles
→ different CTAs
→ 5–10 testable ad creatives

Typical Creative Angles

You will help us test angles such as:

Problem / Solution
Product Demonstration
Design / Aesthetic
Kitchen Upgrade
Home Decor
Gift / Housewarming
Customer Testimonial
Creator Recommendation
Before / After
Product Discovery
Direct Response
Founder / Brand Story

You should understand that sometimes changing the first 2–3 seconds of an ad can matter more than changing the rest of the video.

This Role Is Different From a Traditional Video Editor

We care about how the creative performs, not just how beautiful the edit looks.

You should be interested in questions such as:

Why did Creative A get a 2% CTR while Creative B got 0.7%?
Why are people watching the video but not clicking?
Which hook should we test next?
Should we make more versions of a winning creative?
Is the problem the hook, product angle, offer, pacing, or CTA?
What can we learn from competitor ads?

You do NOT need to be an expert media buyer.

However, you should either understand or be willing to learn basic performance metrics such as:

CTR, CPC, CPM, CVR, CPA, ROAS, Hook Rate and Creative Fatigue.

Responsibilities

You will:

Edit Meta and TikTok video ads
Repurpose creator and UGC footage into multiple ad variations
Develop and test different hooks
Create different openings, captions, CTAs and pacing
Identify strong moments inside longer creator videos
Research competitor and winning DTC ad creatives
Suggest new creative concepts and angles
Use AI tools to accelerate scripting and creative production
Organize creatives systematically for testing
Review performance results with our team
Create new iterations based on advertising data
Build variations of winning creatives instead of constantly starting from zero
Required Skills

We are looking for someone with experience in several of the following areas:

DTC / e-commerce advertising
Meta / Facebook video ads
TikTok ads
UGC advertising
Direct-response video editing
Short-form advertising
Creator content
CapCut / Adobe Premiere Pro / DaVinci Resolve
AI creative tools
Ad creative research

Strong English comprehension is important because our customers and creators are primarily based in the United States.

Strongly Preferred

Experience working with:

Shopify brands
U.S. DTC brands
Home & Kitchen
Beauty
Fashion
Consumer products
Dropshipping brands
Performance marketing agencies

Experience creating ads that have actually been used with paid advertising is significantly more important to us than cinematic editing experience.

What We DO NOT Need

We are not primarily looking for:

Movie-style editors
YouTube long-form editors
Wedding editors
Corporate video editors
Editors focused mainly on transitions and visual effects

Beautiful editing is helpful, but advertising performance is the priority.

What Success Looks Like

Initially, you may produce approximately:

15–25 creative variations per week

using a combination of existing creator content and new footage.

However, your performance will NOT be evaluated only by how many videos you edit.

Our goal is to build a repeatable system:

Creative → Test → Data → Learn → Iterate → Winning Creative → Scale

Over time, we want you to understand what makes Alorivo customers click and buy, and become an important part of our growth team.

To Apply

Please send:

1. Your 3–5 best Meta / TikTok / UGC e-commerce ad examples

Please do NOT send a general video editing showreel unless it includes paid social ads.

2. Tell us which of these you have worked on:

Meta Ads / TikTok Ads / UGC / DTC / Shopify / Direct Response