E-commerce Growth & Content Manager - Fashion Brand

We are a growing modest fashion e-commerce brand looking for an experienced, creative and highly proactive E-commerce, Website & Social Media Growth Manager to work closely with the founder and take ownership of our digital growth.

We are currently a small/start-up brand in a growth and development stage and are looking for someone who wants to become an important long-term member of the business.

This is not a traditional Virtual Assistant role.

We are not looking for someone who simply waits to be given a list of tasks each day. We want someone who can understand our brand and customers, identify opportunities, bring ideas to the table, make recommendations and then execute them.
Your overall objective will be to help us increase brand awareness, grow our social-media presence, improve our website, drive qualified traffic and ultimately increase online sales.

The Role

You will take ownership of key areas of our online presence, including social media, content, our Shopify website, SEO, email marketing and influencer outreach.
Social Media & Content
You will take an active role in developing our Instagram and TikTok strategy and identifying content opportunities that can help grow the brand.
We want someone who actively follows social-media trends and understands how to adapt them creatively for a fashion/e-commerce brand.
For example, rather than waiting for the founder to decide what to post, we want you to be able to say:
"This style of content is performing well right now. Here's how I think we should adapt it for the brand. Please film these 5–6 clips and send me the raw footage."
The founder can batch-film raw content based on your direction. You will then take it from there - editing, developing the hook, adding on-screen text, creating covers/graphics, writing captions and calls-to-action, scheduling/publishing and monitoring performance.
You will also create professional Canva graphics, carousels, Stories, infographics, promotional content and other digital marketing materials.
The aim is for you to lead the content process, rather than wait for the founder to continuously provide ideas.
Website, Shopify & Conversion
You will also take an active role in developing and improving our Shopify e-commerce website.
We want someone who regularly reviews the website from both a customer and commercial perspective and proactively identifies improvements.

This may include:
Improving the overall look and presentation of the website
Improving product and collection pages
Improving navigation and the customer journey
Product merchandising and presentation
Reviewing product descriptions and website copy
Improving mobile shopping experience
Identifying friction in the purchasing journey
Recommending and implementing conversion improvements
Creating landing pages or promotional pages when required
Keeping the website looking professional, current and consistent with the brand
Using analytics and customer behaviour to identify opportunities for improvement
The goal is not simply to maintain the website. We want you to help make it easier to discover, easier to shop and better at converting visitors into customers.
SEO & Organic Growth
You will work on improving our organic search visibility over time.

Responsibilities may include:

Keyword and competitor research
On-page SEO
Optimising product and collection pages
Improving page titles, meta descriptions and website copy
Identifying search opportunities relevant to our products
Developing SEO-friendly content where appropriate
Monitoring organic performance
Identifying technical or content-related SEO issues
Making ongoing recommendations to increase organic traffic
You do not necessarily need to be an advanced technical SEO specialist, but you should have practical e-commerce SEO experience and understand how to improve the organic visibility of a Shopify store.

Email Marketing & Customer Retention
You will help develop our email -marketing strategy rather than only sending occasional promotional email s.
This may include:
Planning email campaigns
Creating branded email designs
Writing engaging email copy
Product and promotional campaigns
Customer-retention email s
Developing and improving automated email flows
Monitoring open rates, click-throughs, conversions and sales
Testing and improving campaigns based on performance
Influencer & UGC Growth
You will identify suitable influencers, micro-influencers and UGC creators who align with the brand and our target customer.
You will help:
Research potential creators
Manage outreach
Identify collaboration and gifting opportunities
Develop campaign ideas
Maintain relationships with creators
Track collaborations and results
Identify opportunities to repurpose UGC across our social media, website and advertising

Who We're Looking For

We are looking for someone with proven hands-on experience, rather than someone hoping to learn these skills for the first time.
Ideally, you will have previously worked with an e-commerce, fashion, beauty, lifestyle or female-focused consumer brand and can demonstrate the impact of your work.
You should have strong experience with:
Instagram and TikTok
Social-media growth and content strategy
Short-form video editing using CapCut or similar
Canva and visual content creation
Shopify
E-commerce website optimisation
Conversion optimisation
SEO and keyword research

Email marketing
Influencer/UGC outreach
Analytics and performance reporting
Excellent written and spoken English is essential.

You should also have a strong visual eye and understand how to maintain a professional and consistent brand aesthetic.
Most importantly, you must be proactive, creative, organised and commercially minded.
We don't want to provide you with a detailed task list every morning.
We want someone who can look at our social media, website, competitors and performance and say:
"I've identified an opportunity. Here's what I recommend we do, why I think it could work and what I need from you to execute it."
We want someone who is comfortable bringing ideas to the founder, rather than waiting for the founder to bring every idea to them.

Working Arrangement & Salary

This is a full-time, remote and long-term position.
You will work closely with the founder but will be expected to manage your workload independently and take ownership of your areas of responsibility.
We are currently a small/start-up brand, so we're looking for someone who understands the realities of working with a growing business and is genuinely excited about helping build something.
Salary is negotiable and will depend on your experience, skills and proven results.
We are working with a start-up budget at this stage, so please include your expected monthly salary for full-time work when applying.
For the right person, there is significant opportunity for the role, responsibilities and compensation to grow alongside the business.

How to Apply
Please include the following with your application:
CV/resume and portfolio.
Links to social-media accounts, e-commerce stores or websites you have personally worked on.
An explanation of exactly what you were responsible for on those projects.
Examples of measurable results you achieved - such as follower growth, reach, engagement, website traffic, SEO improvements, conversion improvements or sales.
Examples of content, Reels/TikToks, Canva designs, websites or email campaigns you have created.
Details of your experience with Instagram, TikTok, Shopify, Canva, video editing, SEO and email marketing.
Your expected monthly salary for a full-time position.

Your availability and preferred working hours/time zone.

A short explanation of why you believe you would be suitable for a growing modest-fashion e-commerce brand.

IMPORTANT: Begin your application with the words “ECOM GROWTH” so we know you have read the full job description.
Applications that do not follow the instructions may not be considered.

Shortlisted candidates will receive further information about the brand and will be invited to an interview.

Final candidates may also be asked to complete a small paid practical assessment before an offer is made.
We are looking for someone who wants to become an important part of a growing business - someone who can bring ideas, take ownership, execute and help us achieve measurable growth over the long term.