Content & Search Visibility Specialist (SEO / GEO)
Confidential employer
ZenduIT and GoFleet are a Toronto-based fleet management and telematics company — GPS tracking, AI dashcams, and field-operations software for mid-market and enterprise fleets across North America (waste, transit/bus, airports, construction, field service). We're a small team that runs on Claude for almost everything, and we hire people who already think that way.
Content that earns its place: vertical-specific material for waste, transit, airports, construction and field service that a fleet manager would actually finish reading — and that both search engines and AI assistants can find and cite.
WHAT YOU'LL DO
- Produce the vertical content engine — guides, comparisons, case narratives, product pages — at a pace one person plus Claude can sustain
- Own technical and on-page SEO, structured data, schema
- Track how we surface inside AI answers and adapt what we publish
- Repurpose across web, email , social and sales enablement
SKILLS YOU MUST BE ABLE TO PROVE
- One piece you produced that ranked or got cited, with evidence
- An output Claude gave you that you rejected as too generic, and what you replaced it with
- Write is easy to fake now. We will ask you to do a short live rewrite on our material in round two — so make sure you can do that
TO APPLY: Put the keyword INDEXED in your subject line. Before anything else in your application body, answer these two questions in your own words (this is a reading check — the answers are in this post):
1. Name two of the five industry verticals this role writes for.
2. What do we say happens in round two, beyond the Loom?
Then send a Loom (max 5 minutes): show your content production loop end to end — brief to research to draft to publish — with Claude in it, specific about what you keep human. Show one piece that ranked. Show one Claude output you rejected as generic. If you've never used Claude, say so in one line instead of faking it — we'd rather know.
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