PERFORMANCE MARKETER — PAID TRIAL, THEN ONGOING

We run a real estate education brand that teaches first-generation buyers how to purchase their first property. Our organic reach works. Our paid acquisition does not exist yet.

Current state, stated plainly so you can d ---------- if this is your kind of problem

• 14,000 organic views per week across Instagram and YouTube
• One email opt-in from that traffic in the last seven days
• A free weekly live session that converts well once people attend
• A four-tier membership from $47 to $997 per month
• A free lead magnet and a 30-day nurture sequence

The gap is conversion, not attention. We do not need someone to make us go viral. We need someone who can turn attention into opt-ins, opt-ins into attendance, and attendance into paid members.

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WHAT YOU WOULD OWN

• Paid acquisition on Meta and YouTube, end to end
• Landing page and funnel conversion rate, not just click cost
• Creative testing against a defined belief, not random variations
• Weekly reporting on cost per opt-in, cost per room attendee, and cost per member

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HOW WE HIRE

We do not hire from a portfolio. We hire from a paid trial.

Step one. Send your three best results with real numbers. Spend, cost per acquisition, and what the business actually made. Screenshots from ad manager, not a case study PDF. If you cannot show numbers, we are not the right fit.

Step two. Paid trial. We give you a defined budget, our creative library, and our offer. You build and run the campaign for two weeks.

Step three. We hire whoever wins on this metric and only this metric:

> Cost per booked conversation.

Not impressions. Not reach. Not click-through rate. How many real people ended up in a real conversation, and what did each one cost.

Whoever wins the trial gets the ongoing role.

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COMPENSATION

Paid trial at a flat rate, agreed before you start.

Ongoing role is base plus performance. For the right person who wins the trial and wants long-term upside, we are open to a profit share conversation. That conversation happens after the trial, in writing, with an attorney involved. We are not offering equity in a job post and you should be suspicious of anyone who does.

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WHO THIS IS NOT FOR

• Anyone whose case studies have no numbers in them
• Anyone who wants to rebuild the brand before running a single test
• Anyone who reports on reach and engagement instead of cost per acquisition
• Agencies subcontracting the work to someone we never speak to

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WHO THIS IS FOR

Someone who has spent real money on someone else's behalf, kept a record of what it returned, and can tell me about a campaign that failed and what they learned from it.

If that is you, lead your application with the number you are proudest of and the number you are least proud of.

Applications only through this form. Do not message me directly: ----------