Creative Strategist – E-Commerce / Meta Ads

We are looking for a Creative Strategist to join our growing e-commerce team and help us consistently develop new winning ad concepts for Meta/Facebook.

This is a long-term position for someone who understands direct-response marketing, customer psychology, creative research, and performance advertising.

What You’ll Do
Research competitors, Meta Ad Library, customer reviews, Reddit, Amazon, TikTok, and other sources to identify new opportunities
Research our target customer, pain points, desires, objections, and buying motivations
Develop new creative concepts, hooks, angles, and offers
Write clear creative briefs for our video editors and designers
Write scripts for UGC, VSL-style, advertorial, testimonial, problem/solution, and other direct-response ads
Find strong reference ads and explain exactly how we can adapt the concept to our product
Analyze existing winning and losing creatives to understand what is working
Develop new iterations and variations of winning ads
Continuously bring fresh concepts to the creative pipeline
Work closely with our media buyer, editors, and management team
Review performance data and use the results to d ---------- what we should test next
What We're Looking For

You should have:

Experience with e-commerce / DTC advertising
Strong understanding of Meta Ads
Experience developing performance-focused creative concepts
Strong direct-response marketing knowledge
Good copywriting and scriptwriting skills
Understanding of hooks, angles, offers, awareness levels, and customer psychology
Ability to analyze advertising performance and learn from the data
Strong competitor and customer research skills
Ability to clearly communicate your ideas to editors and designers
Excellent written English
Ability to work independently and consistently deliver new ideas

Most importantly:

We are NOT looking for someone who simply finds competitor ads and tells us to copy them.

We want someone who can look at an ad and understand:

Why does this work?

What customer is it targeting?

What pain point or desire is driving the sale?

What is the core angle and hook?

How can we create a better version for our product?

What should we test next based on the results?

How to Apply

Please send:

A short introduction about yourself
Your previous experience as a Creative Strategist
E-commerce/DTC brands or niches you've worked with
Examples of creative briefs you've created
Examples of scripts, hooks, or concepts you've developed
Examples of ads that came from your concepts, if available
Your experience analyzing Meta Ads performance
Your expected monthly salary